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Gravity Forms vs Instapage

Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Free plan
No
Full reviewWebsite
Instapage logo

Instapage

Marketing

Enterprise landing page platform with AI and experimentation.

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Instapage has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Instapage create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Gravity Forms and Instapage actually diverge.

Attributes where Gravity Forms and Instapage differ
AttributeGravity FormsInstapage
Starting price$59/yearFree
Free tierNoYes
PlatformsWebWeb, Mobile, API
CategorySurveysMarketing

Identical on both: pricing model (subscription), user rating (Not yet rated).

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

  • WordPress form building and lead capturenot Instapage
  • E-commerce payment form processingnot Instapage
  • Multi-site form managementnot Instapage

Instapage

  • Enterprise marketing teams running large-scale ad campaigns requiring detailed analyticsnot Gravity Forms
  • SaaS companies optimising customer acquisition landing pagesnot Gravity Forms
  • Marketing agencies managing multiple client campaignsnot Gravity Forms
  • Teams requiring server-side A/B testing and AI-driven experimentationnot Gravity Forms
  • Organisations requiring deep personalisation and heatmap analyticsnot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Instapage

  • Create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
  • Optimize tier offers only 30,000 or 50,000 visitor tiers, requiring Convert (custom pricing) for higher volumes
  • Pricing significantly higher than competitor Leadpages, which offers unlimited traffic starting at $99/month
  • Advanced personalisation and heatmaps only available in Convert (enterprise) tier
  • Annual billing required for 20% savings; monthly billing incurs full price

Pricing, plan by plan

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Instapage

Free
  • Create$99/month
    • 15,000 monthly unique visitors
    • Drag-and-drop builder
    • AI content generation
  • Optimize$159/month (30k visitors) or $199/mo (50k visitors)
    • 30,000 or 50,000 monthly unique visitors
    • All Create features
    • Server-side A/B testing
  • Convert$undefined/month
    • Custom monthly unique visitors
    • All Optimize features
    • Enterprise security

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Instapage on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose Instapage if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Instapage review

Questions people ask

Is Gravity Forms or Instapage better?
Neither clearly leads. Gravity Forms starts at $59/year and Instapage at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or Instapage?
Instapage has a free tier; the other does not. Paid plans start at $59/year for Gravity Forms and Free for Instapage.
Does Gravity Forms or Instapage run on more platforms?
Gravity Forms runs on Web. Instapage runs on Web, Mobile, API.
Can I use Instapage for free?
Yes. Instapage has a free tier, so you can try it without paying. Gravity Forms starts at $59/year.
What is Gravity Forms best used for?
Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Instapage is typically brought in for.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Instapage: Does Instapage include A/B testing?

Yes. The Optimize and Convert plans include server-side A/B testing on both standard and AMP pages, plus AI experiments that automatically route traffic to higher-performing variants.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Instapage: How many integrations does Instapage support?

Instapage integrates with 120+ third-party applications including Salesforce, HubSpot, Shopify and others.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
Instapage: Is there a free trial?

Yes. Instapage offers a 14-day free trial with no credit card required for Create and Optimize plans.

Source
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