Softwr

Marketing · head to head

Convert vs Triple Whale

Convert logo

Convert

Marketing

A/B testing platform for enterprises

From
Free
Rated
-
Full reviewWebsite
Triple Whale logo

Triple Whale

Marketing

The operating system for e-commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Triple Whale shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • They diverge on capability: Convert covers A/B testing, Triple Whale covers First-party attribution.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Convert and Triple Whale actually diverge.

Attributes where Convert and Triple Whale differ
AttributeConvertTriple Whale
Pricing modelsubscriptionUnknown
Founded20122021

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • English language support

Only in Triple Whale

  • First-party attribution
  • Real-time dashboard
  • Creative analytics
  • Sonar AI assistant
  • Pixel tracking
  • Profit tracking
  • Cohort analysis
  • Benchmarking

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B and multivariate testing for conversion optimizationnot Triple Whale
  • Full-stack experimentation on web and mobilenot Triple Whale
  • Sequential testing and statistical confidence trackingnot Triple Whale

Triple Whale

  • Marketing analyticsnot Convert
  • Attribution trackingnot Convert
  • Profit optimizationnot Convert
  • Creative testingnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Triple Whale

  • Shopify-first focus limits functionality for multi-platform ecommerce operations beyond Shopify ecosystem
  • Creative analytics and advanced features sold as add-ons beyond base plan pricing
  • GMV-based pricing for larger brands creates unpredictable costs at scale

Pricing, plan by plan

Convert

Free
  • Growth$399/month
  • Pro$599/month
  • Enterprise$undefined/mo

Triple Whale

Free
  • Founders DashboardFree
    • Basic analytics
    • Dashboard access
  • Starter$179/month
    • Multi-touch attribution
    • Sonar Send
    • Analytics dashboard
  • Advanced$259/month
    • All Starter features
    • Advanced analytics
    • Add-ons available

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You want to start without paying.
  • You also want multivariate testing.
Convert review

Choose Triple Whale if

  • You need first-party attribution.
  • You want to start without paying.
  • You also want real-time dashboard.
Triple Whale review

Questions people ask

Is Convert or Triple Whale better?
Neither clearly leads. Convert starts at Free and Triple Whale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Triple Whale?
Convert starts at Free and Triple Whale at Free.
Does Convert or Triple Whale run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Convert for free?
Both have a free tier, so you can try either at no cost before committing.
What is Convert best used for?
Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Triple Whale is typically brought in for.
What can Convert do that Triple Whale cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Triple Whale covers First-party attribution, Real-time dashboard, Creative analytics, Sonar AI assistant. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source
Triple Whale: What is Triple Whale's pricing structure?

Triple Whale offers a free Founders Dashboard, Starter plan at $179/month, Advanced plan at $259/month, and Custom plans starting at $539/month. Brands above $5M GMV use GMV-based pricing, with brands at $10M-$15M GMV paying approximately $1,849/month.

Source
Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source
Triple Whale: Does Triple Whale integrate with Shopify?

Yes. Triple Whale is a Shopify-focused analytics platform that natively integrates with Shopify stores and connects to Meta, Google, and TikTok for multi-touch attribution.

Source
Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source
Triple Whale: What AI features does Triple Whale offer?

Triple Whale includes Moby Actions for automated operations like pausing underperforming ad sets and sending segments to Klaviyo, plus Compass with MMM, incrementality testing, and AI agent suite capabilities.

Source
Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source
Triple Whale: Is there a free plan?

Yes. Triple Whale offers a free Founders Dashboard for basic analytics access, but advanced features and full attribution require paid plans.

Source
Share

Related pages

More on Convert

More on Triple Whale

Keep looking

Other head to heads