Marketing · head to head
Convert vs Jotform
The short version
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Jotform free tier limited to 5 forms and 100 monthly submissions
Where they differ
Only the attributes on which Convert and Jotform actually diverge.
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
Only in Jotform
Nothing recorded that Convert does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B and multivariate testing for conversion optimizationnot Jotform
- Full-stack experimentation on web and mobilenot Jotform
- Sequential testing and statistical confidence trackingnot Jotform
Jotform
- Form creation and collectionnot Convert
- Survey distributionnot Convert
- Lead generationnot Convert
- Workflow automationnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Jotform
- Free tier limited to 5 forms and 100 monthly submissions
- Bronze tier requires $39/month to remove Jotform branding
- Enterprise pricing requires contacting sales
Pricing, plan by plan
Convert
Free- Growth$$399/month
- Pro$$599/month
- Enterprise$on request/mo
Jotform
Free- StarterFree
- 5 active forms
- 100 monthly submissions
- 100 MB storage
- Bronze$39/month
- 25 active forms
- 1,000 monthly submissions
- 1 GB storage
- Silver$49/month
- 50 active forms
- 2,500 monthly submissions
- 10 GB storage
- Gold$129/month
- 100 active forms
- 10,000 monthly submissions
- 100 GB storage
Which should you pick?
Choose Convert if
- You need a/b testing.
- You want to start without paying.
- You also want multivariate testing.
Questions people ask
- Is Convert or Jotform better?
- Neither clearly leads. Convert starts at Free and Jotform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Jotform?
- Convert starts at Free and Jotform at Free.
- Does Convert or Jotform run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Convert for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Convert best used for?
- Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Jotform is typically brought in for.
- What can Convert do that Jotform cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access.
Answered from the vendors’ own pages
Convert: What is the starting price for Convert?
The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.
SourceJotform: Is there a free version of Jotform?
Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.
SourceConvert: What is the difference between Growth and Pro plans?
Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.
SourceJotform: How much does Jotform Bronze cost?
The Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.
SourceConvert: How much does the Enterprise plan cost?
Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.
SourceJotform: What is included in Jotform's Gold tier?
The Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.
SourceConvert: What is the cost to exceed my monthly tested user limit?
Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.
SourceJotform: Does Jotform offer discounts for nonprofits or education?
Yes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.
SourceRelated pages
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- Jotform vs Crazy Egg
- Jotform vs Ruler Analytics
- Jotform vs Northbeam
- Jotform vs VWO
- Jotform vs Buffer
- Jotform vs Wrike
- Jotform vs Hootsuite
- Jotform vs Moz
- Jotform vs Ahrefs
- Jotform vs Attribution
- Jotform vs Typeform
- Jotform vs Countly
- Jotform vs Dreamdata
- Jotform vs Google Analytics
- Jotform vs Triple Whale
- Jotform vs AB Tasty
- Jotform vs Adobe Analytics
- Jotform vs Adverity
- Jotform vs Retool
- Jotform vs Cognito Forms
- Jotform vs GetFeedback
- Jotform vs Gravity Forms
- Jotform vs Formstack
- Jotform vs Alchemer
- Jotform vs Paperform
- Jotform vs Wufoo


