Marketing · head to head
Convert vs Microsoft Forms
Microsoft Forms
Surveys
Survey tool bundled into Microsoft 365 with no standalone price, where the real constraints are tenant policy, residency and admin visibility
- From
- Free
- Free plan
- Yes
The short version
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Microsoft Forms the Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.
- They diverge on capability: Convert covers A/B testing, Microsoft Forms covers Bundled licensing.
- Prices and features above were last checked on 2 September 2026.
Where they differ
Only the attributes on which Convert and Microsoft Forms actually diverge.
| Attribute | Convert | Microsoft Forms |
|---|---|---|
| Pricing model | subscription | Included with Microsoft 365, not sold separately |
| Platforms | Web | Web, iOS, Android |
| Category | Marketing | Surveys |
| Founded | 2012 | Unknown |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
Only in Microsoft Forms
- Bundled licensing
- Very high response ceiling
- File upload questions
- Co-authoring
- eDiscovery coverage
- Surveys Agent in Copilot
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B and multivariate testing for conversion optimizationnot Microsoft Forms
- Full-stack experimentation on web and mobilenot Microsoft Forms
- Sequential testing and statistical confidence trackingnot Microsoft Forms
Microsoft Forms
- Internal surveys and quizzes inside an organisation that already pays for Microsoft 365 and does not want a second vendor contractnot Convert
- Education settings where quizzes need automatic grading and results in Excel without procurement approvalnot Convert
- Quick polls inside Microsoft Teams where the response data should stay in the same tenant as everything elsenot Convert
- Any case where the deciding factor is that no purchase order is requirednot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Microsoft Forms
- The Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.
- Above 50,000 responses a form degrades sharply: only CSV export continues to work, while summary charts, viewing individual responses, printing, shared summary links and manual quiz grading all stop.
- Forms belonging to an account that is hard deleted, or deleted more than thirty days earlier, are not recoverable at all, so an unmanaged leaver process destroys survey data silently.
- The administrator settings that govern external sharing, template sharing and result summary sharing are only available to education and Microsoft 365 Apps for business customers, leaving many commercial tenants without the controls the documentation describes.
- A summary sharing link that has already been created continues to work for anyone inside or outside the organisation even after the form is restricted, so tightening permissions does not close an existing leak unless the link is deleted explicitly.
Pricing, plan by plan
Convert
Free- Growth$399/month
- Pro$599/month
- Enterprise$undefined/mo
Microsoft Forms
Free- Free consumer Microsoft accountFree
- 200 responses per form
- 400 forms per account, including the recycle bin
- 200 questions per form
- Paid consumer Microsoft account$undefined/year
- Included in the subscription price, not sold separately
- 1,000 responses per form
- 400 forms per account
- Microsoft 365 work or school licence$undefined/year
- Included in the subscription price, not sold separately
- 5,000,000 responses per form
- Included in Business Basic, Standard, Premium, Office 365 E1, E3, E5 and Microsoft 365 F3
- Government GCC High and DoD$undefined/year
- Included in the subscription price, not sold separately
- 50,000 responses per form
- No email notification, video insert, Bing image search or phishing protection
Which should you pick?
Choose Convert if
- You need a/b testing.
- You want to start without paying.
- You also want multivariate testing.
Choose Microsoft Forms if
- You need bundled licensing.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want very high response ceiling.
Questions people ask
- Is Convert or Microsoft Forms better?
- Neither clearly leads. Convert starts at Free and Microsoft Forms at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Microsoft Forms?
- Convert starts at Free and Microsoft Forms at Free.
- Does Convert or Microsoft Forms run on more platforms?
- Convert runs on Web. Microsoft Forms runs on Web, iOS, Android.
- Can I use Convert for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Convert best used for?
- Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Microsoft Forms is typically brought in for.
- What can Convert do that Microsoft Forms cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access. Microsoft Forms covers Bundled licensing, Very high response ceiling, File upload questions, Co-authoring.
Answered from the vendors’ own pages
Convert: What is the starting price for Convert?
The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.
SourceMicrosoft Forms: Can I buy Microsoft Forms on its own?
No. It exists only as a service plan inside Microsoft 365, Office 365 and education or government SKUs, or free with a consumer Microsoft account. There is no standalone product to purchase.
Convert: What is the difference between Growth and Pro plans?
Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.
SourceMicrosoft Forms: Where are responses stored?
In the United States for most tenants, in the EU and EFTA region for EU tenants, and in Australia only for Forms provisioned after October 2022. Microsoft states this is guidance, not a residency commitment.
Convert: How much does the Enterprise plan cost?
Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.
SourceMicrosoft Forms: Can an administrator read someone else responses?
Not while that user account is active; ownership transfer is refused. Yes once the account is disabled or deleted, and yes through premium eDiscovery, which is still labelled preview.
Convert: What is the cost to exceed my monthly tested user limit?
Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.
SourceMicrosoft Forms: How do I turn Forms off for the organisation?
Disable both the Microsoft Forms and the Office Hive enterprise applications in Entra ID, or clear the Forms checkbox per user. Both applications must be disabled for it to take effect.
Related pages
More on Microsoft Forms
Other head to heads
- Convert vs Crazy Egg
- Convert vs VWO
- Convert vs Ruler Analytics
- Convert vs Northbeam
- Convert vs AB Tasty
- Convert vs Optimizely
- Convert vs Google Optimize
- Convert vs Lucky Orange
- Convert vs Unbounce
- Convert vs Triple Whale
- Convert vs Instapage
- Convert vs June
- Convert vs Optimove
- Convert vs Postmark
- Convert vs Postscript
- Convert vs Roxhill
- Convert vs Simple Analytics
- Convert vs Supermetrics
- Convert vs Jotform
- Convert vs Cognito Forms
- Convert vs Google Forms
- Convert vs Tally
- Convert vs Alchemer
- Convert vs Formstack
- Convert vs Zonka Feedback
- Convert vs SurveyLegend
- Convert vs Zoho Survey
- Convert vs Fillout
- Convert vs Retool
- Convert vs GetFeedback
- Convert vs Device Magic
- Convert vs Sogolytics
- Convert vs SurveyCTO
- Microsoft Forms vs Crazy Egg
- Microsoft Forms vs VWO
- Microsoft Forms vs Ruler Analytics
- Microsoft Forms vs Northbeam
- Microsoft Forms vs AB Tasty
- Microsoft Forms vs Optimizely
- Microsoft Forms vs Google Optimize
- Microsoft Forms vs Lucky Orange
- Microsoft Forms vs Unbounce
- Microsoft Forms vs Triple Whale
- Microsoft Forms vs Instapage
- Microsoft Forms vs June
- Microsoft Forms vs Optimove
- Microsoft Forms vs Postmark
- Microsoft Forms vs Postscript
- Microsoft Forms vs Roxhill
- Microsoft Forms vs Simple Analytics
- Microsoft Forms vs Supermetrics
- Microsoft Forms vs Jotform
- Microsoft Forms vs Cognito Forms
- Microsoft Forms vs Google Forms
- Microsoft Forms vs Tally
- Microsoft Forms vs Alchemer
- Microsoft Forms vs Formstack
- Microsoft Forms vs Zonka Feedback
- Microsoft Forms vs SurveyLegend
- Microsoft Forms vs Zoho Survey
- Microsoft Forms vs Fillout
- Microsoft Forms vs Retool
- Microsoft Forms vs GetFeedback
- Microsoft Forms vs Device Magic
- Microsoft Forms vs Sogolytics
- Microsoft Forms vs SurveyCTO