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Software · head to head

Convert vs Supermetrics

Convert logo

Convert

Software

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Software

Bring all your marketing data into one place

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Supermetrics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Convert covers A/B testing, Supermetrics covers Multi-source data connectors.

Where they differ

Only the attributes on which Convert and Supermetrics actually diverge.

Attributes where Convert and Supermetrics differ
AttributeConvertSupermetrics
Starting price$1000/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
Founded20122010

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • SSL encryption
  • Cloud deployment
  • Web support
  • English language support

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • Data transformation
  • Visualization
  • Google Ads

Both cover

  • API access
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Supermetrics
  • Server-side experimentation and feature flaggingnot Supermetrics
  • Personalising site content to visitor segmentsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Convert
  • Loading advertising data into BigQuery or Snowflake for reportingnot Convert
  • Automating recurring client marketing reports at an agencynot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Supermetrics

Free
  • FreeFree
    • Basic data sources
    • Daily refreshes
    • Simple reports
  • Pro$99/month
    • 100+ data sources
    • Real-time refreshes
    • Advanced visualizations
  • Business$399/month
    • Custom data sources
    • Priority support
    • Advanced scheduling

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You want to start without paying.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Convert or Supermetrics better?
Neither clearly leads. Convert starts at $1000/month and Supermetrics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Supermetrics?
Supermetrics has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Supermetrics.
Does Convert or Supermetrics run on more platforms?
Convert runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Supermetrics for free?
Yes. Supermetrics has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Supermetrics is typically brought in for.
What can Convert do that Supermetrics cannot?
Convert covers A/B testing, Multivariate testing, Analytics, SSL encryption. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle API access, Google Analytics.
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