Softwr

Marketing · head to head

Convert vs VWO

Convert logo

Convert

Marketing

A/B testing platform for enterprises

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Convert covers API access, VWO covers Heatmaps.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Convert and VWO actually diverge.

Attributes where Convert and VWO differ
AttributeConvertVWO
Pricing modelsubscriptionusage-based
PlatformsWebWeb, iOS, Android, Server-side
Founded20122007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • API access
  • English language support

Only in VWO

  • Heatmaps
  • Session recordings
  • Slack
  • 20+ languages language support

Both cover

  • A/B testing
  • Multivariate testing
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B and multivariate testing for conversion optimizationnot VWO
  • Full-stack experimentation on web and mobilenot VWO
  • Sequential testing and statistical confidence trackingnot VWO

VWO

  • A/B testing and multivariate testingnot Convert
  • Conversion rate optimisationnot Convert
  • Behavioural analytics and session recordingsnot Convert
  • Feature experimentation and progressive rolloutsnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Convert

Free
  • Growth$399/month
  • Pro$599/month
  • Enterprise$undefined/mo

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Convert if

  • You need api access.
  • You want to start without paying.
  • You also want english language support.
Convert review

Choose VWO if

  • You need heatmaps.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want session recordings.
VWO review

Questions people ask

Is Convert or VWO better?
Neither clearly leads. Convert starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or VWO?
Convert starts at Free and VWO at Free.
Does Convert or VWO run on more platforms?
Convert runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use Convert for free?
Both have a free tier, so you can try either at no cost before committing.
What is Convert best used for?
Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what VWO is typically brought in for.
What can Convert do that VWO cannot?
Convert covers API access, English language support. VWO covers Heatmaps, Session recordings, Slack, 20+ languages language support. Both handle A/B testing, Multivariate testing, Analytics, Google Analytics.

Answered from the vendors’ own pages

Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source
VWO: Is there a free trial available?

Free for 30 days. No credit card required to start the trial.

Source
Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source
VWO: Are there limits on users or metrics?

Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.

Source
Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source
Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source
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