Software · head to head
Convert vs VWO
The short version
- Only VWO has a free tier, so it costs nothing to try first.
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; VWO growth plan restricted to 1 workspace and 0 custom attributes
- They diverge on capability: Convert covers API access, VWO covers Heatmaps.
Where they differ
Only the attributes on which Convert and VWO actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- API access
- English language support
Only in VWO
- Heatmaps
- Session recordings
- Slack
- 20+ languages language support
Both cover
- A/B testing
- Multivariate testing
- Analytics
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B, split and multivariate testing on websitesnot VWO
- Server-side experimentation and feature flaggingnot VWO
- Personalising site content to visitor segmentsnot VWO
VWO
- A/B testing and multivariate testingnot Convert
- Conversion rate optimisationnot Convert
- Behavioural analytics and session recordingsnot Convert
- Feature experimentation and progressive rolloutsnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
VWO
- Growth plan restricted to 1 workspace and 0 custom attributes
- Single Sign-On (SSO) and API access limited to Enterprise tier only
- Growth plan offers only 8-hour first response time for support
Pricing, plan by plan
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
VWO
FreeNo published plan breakdown. See the VWO review.
Which should you pick?
Choose VWO if
- You need heatmaps.
- You want to start without paying.
- You work on Web, iOS, Android, Server-side.
- You also want session recordings.
Questions people ask
- Is Convert or VWO better?
- Neither clearly leads. Convert starts at $1000/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or VWO?
- VWO has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for VWO.
- Does Convert or VWO run on more platforms?
- Convert runs on Web. VWO runs on Web, iOS, Android, Server-side.
- Can I use VWO for free?
- Yes. VWO has a free tier, so you can try it without paying. Convert starts at $1000/month.
- What is Convert best used for?
- Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what VWO is typically brought in for.
- What can Convert do that VWO cannot?
- Convert covers API access, English language support. VWO covers Heatmaps, Session recordings, Slack, 20+ languages language support. Both handle A/B testing, Multivariate testing, Analytics, Google Analytics.