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Marketing · head to head

Convert vs Optimove

Convert logo

Convert

Marketing

A/B testing platform for enterprises

From
Free
Rated
-
Full reviewWebsite
Optimove logo

Optimove

Marketing

Retention marketing platform that forces control groups and reports uplift per customer

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Convert has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Optimove it requires a customer-level data feed with transactions before it does anything useful, and mapping that feed typically takes weeks of joint work rather than days.
  • They diverge on capability: Convert covers A/B testing, Optimove covers Customer modelling.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Convert and Optimove actually diverge.

Attributes where Convert and Optimove differ
AttributeConvertOptimove
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, iOS, Android, REST API
Founded2012Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Optimove

  • Customer modelling
  • Mandatory control groups
  • Optibot
  • Multichannel orchestration
  • Self-optimising campaigns
  • Realtime triggers

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B and multivariate testing for conversion optimizationnot Optimove
  • Full-stack experimentation on web and mobilenot Optimove
  • Sequential testing and statistical confidence trackingnot Optimove

Optimove

  • An operator that has to prove incremental revenue from retention marketing to a finance committeenot Convert
  • Segmenting a customer base by predicted value and lifecycle stage rather than by campaign list membershipnot Convert
  • Running hundreds of small always-on campaigns where per-campaign uplift decides which survivenot Convert
  • Coordinating retention messaging with paid audience suppression so lapsed customers are not paid for twicenot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Optimove

  • It requires a customer-level data feed with transactions before it does anything useful, and mapping that feed typically takes weeks of joint work rather than days.
  • Pricing is based on tracked customers, so an inflated database of accounts that will never return costs money exactly like an unpruned email list does.
  • The modelling layer is largely opaque, so when a lifecycle stage assignment looks wrong there is limited ability to inspect why beyond vendor support.
  • The interface is dense and built for daily operators, and occasional users typically never become independent in it.
  • Email delivery is through bundled or third-party sending infrastructure rather than an in-house ESP, which adds a party to any deliverability investigation.

Pricing, plan by plan

Convert

Free
  • Growth$399/month
  • Pro$599/month
  • Enterprise$undefined/mo

Optimove

On request
  • Optimove$undefined/year
    • Priced by number of tracked customers
    • Channel modules and Kumulos-derived mobile messaging licensed separately
    • Annual contract including onboarding services

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You want to start without paying.
  • You also want multivariate testing.
Convert review

Choose Optimove if

  • You need customer modelling.
  • You work on Web, iOS, Android, REST API.
  • You also want mandatory control groups.
Optimove review

Questions people ask

Is Convert or Optimove better?
Neither clearly leads. Convert starts at Free and Optimove at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Optimove?
Convert has a free tier; the other does not. Paid plans start at Free for Convert and On request for Optimove.
Does Convert or Optimove run on more platforms?
Convert runs on Web. Optimove runs on Web, iOS, Android, REST API.
Can I use Convert for free?
Yes. Convert has a free tier, so you can try it without paying. Optimove starts at On request.
What is Convert best used for?
Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Optimove is typically brought in for.
What can Convert do that Optimove cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Optimove covers Customer modelling, Mandatory control groups, Optibot, Multichannel orchestration.

Answered from the vendors’ own pages

Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source
Optimove: Why does it insist on control groups?

Because uplift is the reported metric. Without a holdout the platform cannot attribute revenue, and the reporting that justifies the licence stops working.

Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source
Optimove: Is it only for iGaming?

No, but that is where its density of customers and its default lifecycle models are strongest. Subscription retail and financial services are the other common verticals.

Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source
Optimove: Can it send email itself?

It orchestrates and personalises, then sends through connected delivery infrastructure. Deliverability remains a shared responsibility with that provider.

Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source
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