Software · head to head
Convert vs Countly
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit
- They diverge on capability: Convert covers A/B testing, Countly covers Event tracking.
Where they differ
Only the attributes on which Convert and Countly actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown), founded (2012).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
- English language support
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- On-premise deployment
- Mobile support
- Api support
Both cover
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B, split and multivariate testing on websitesnot Countly
- Server-side experimentation and feature flaggingnot Countly
- Personalising site content to visitor segmentsnot Countly
Countly
- Product analytics for mobile and web applicationsnot Convert
- Self hosting analytics where data cannot leave the organisationnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Pricing, plan by plan
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Questions people ask
- Is Convert or Countly better?
- Neither clearly leads. Convert starts at $1000/month and Countly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Countly?
- Countly has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Countly.
- Does Convert or Countly run on more platforms?
- Convert runs on Web. Countly runs on Web, Mobile, Api.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Convert starts at $1000/month.
- What is Convert best used for?
- Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Countly is typically brought in for.
- What can Convert do that Countly cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access. Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Both handle Cloud deployment, Web support.


