Software · head to head
Convert vs Woopra
The short version
- Only Woopra has a free tier, so it costs nothing to try first.
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
- They diverge on capability: Convert covers A/B testing, Woopra covers Real-time analytics.
Where they differ
Only the attributes on which Convert and Woopra actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
Only in Woopra
- Real-time analytics
- Customer tracking
- Segmentation
- Automation
- Salesforce
- HubSpot
- GDPR
Both cover
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B, split and multivariate testing on websitesnot Woopra
- Server-side experimentation and feature flaggingnot Woopra
- Personalising site content to visitor segmentsnot Woopra
Woopra
- Tracking individual customer journeys across web, app and support touchpointsnot Convert
- Product and behavioural analytics with retention and funnel reportsnot Convert
- Triggering downstream actions from customer behaviournot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Woopra
- The entry Pro plan starts at $999 per month, and no lower or free tier is published
- Single Sign-On requires the Enterprise plan
- Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
- Pro is capped at 50 user seats and 2 years of data retention
- Dedicated support and onboarding are Enterprise only; Pro gets online support
- Enterprise is custom priced with no published rate
Pricing, plan by plan
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Woopra
Free- FreeFree
- Real-time analytics
- Basic dashboards
Which should you pick?
Choose Woopra if
- You need real-time analytics.
- You want to start without paying.
- You also want customer tracking.
Questions people ask
- Is Convert or Woopra better?
- Neither clearly leads. Convert starts at $1000/month and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Woopra?
- Woopra has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Woopra.
- Does Convert or Woopra run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Woopra for free?
- Yes. Woopra has a free tier, so you can try it without paying. Convert starts at $1000/month.
- What is Convert best used for?
- Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Woopra is typically brought in for.
- What can Convert do that Woopra cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access. Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation. Both handle Cloud deployment, Web support, English language support.


