Marketing & Analytics · head to head
Countly vs Optimizely
Optimizely
Marketing & Analytics
Digital experience optimization
- From
- $10000/year
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Optimizely no pricing is published and no minimum is stated
- They diverge on capability: Countly covers Event tracking, Optimizely covers A/B testing.
Where they differ
Only the attributes on which Countly and Optimizely actually diverge.
| Attribute | Countly | Optimizely |
|---|---|---|
| Starting price | Free | $10000/year |
| Pricing model | freemium | quote |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web, Mobile |
| Founded | 2012 | 2010 |
Identical on both: user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- On-premise deployment
- Api support
Only in Optimizely
- A/B testing
- Multivariate testing
- Personalization
- Feature management
- Analytics
- Google Analytics
- Adobe Analytics
- SOC2
Both cover
- Cloud deployment
- Web support
- Mobile support
- Multiple languages language support
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot Optimizely
- Self hosting analytics where data cannot leave the organisationnot Optimizely
Optimizely
- A/B testing and experimentation across web and product experiencesnot Countly
- Feature flagging and personalisation for digital productsnot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Optimizely
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Pricing, plan by plan
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Optimizely
$10000/year- Enterprise$undefined/year
- A/B testing
- Personalization
- Feature management
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Choose Optimizely if
- You need a/b testing.
- You work on Web, Mobile.
- You also want multivariate testing.
Questions people ask
- Is Countly or Optimizely better?
- Neither clearly leads. Countly starts at Free and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or Optimizely?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and $10000/year for Optimizely.
- Does Countly or Optimizely run on more platforms?
- Countly runs on Web, Mobile, Api. Optimizely runs on Web, Mobile.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Optimizely is typically brought in for.
- What can Countly do that Optimizely cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Cloud deployment, Web support, Mobile support, Multiple languages language support.