Marketing · head to head
Countly vs Roxhill
Roxhill
Marketing
UK-focused journalist database and media monitoring, founder-owned and annual only
- From
- On request
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
- They diverge on capability: Countly covers Event tracking, Roxhill covers Journalist database.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Countly and Roxhill actually diverge.
Identical on both: user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
Only in Roxhill
- Journalist database
- Journalist profiles
- Media lists and distribution
- Media requests and alerts
- Media monitoring
- Bespoke newsletters
- Historical search
- Journalist Assistant
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot Roxhill
- Self hosting analytics where data cannot leave the organisationnot Roxhill
Roxhill
- A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Countly
- An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Countly
- A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Countly
- A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Roxhill
- The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
- Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
- At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
- Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
- Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
- Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
- Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.
Pricing, plan by plan
Countly
Free- Flex (Private Cloud)$175/month
- Usage-based pricing (not seat-based)
- Advanced Analytics included
- Adaptivity and Intelligence available as add-ons
- Enterprise (Self-Hosted)$null/mo
- Custom pricing, requires demo booking
- All capabilities included
- Deploy on your infrastructure
Roxhill
On request- Core$undefined/year
- 1 licence
- Standard database access
- Journalist Assistant
- Boutique$undefined/year
- 3 licences
- Adds press release distribution
- 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
- Enterprise$undefined/year
- 5 licences
- 5 workspaces, 10 smart folders, 5 newsletters
- Spokespeople platform
- Premium$undefined/year
- Everything in Enterprise
- Insights analysis and bespoke reporting
- Competitor share of voice
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Choose Roxhill if
- You need journalist database.
- You work on Web, iOS, Android.
- You also want journalist profiles.
Questions people ask
- Is Countly or Roxhill better?
- Neither clearly leads. Countly starts at Free and Roxhill at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or Roxhill?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and On request for Roxhill.
- Does Countly or Roxhill run on more platforms?
- Countly runs on Web, Mobile, Api. Roxhill runs on Web, iOS, Android.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Roxhill starts at On request.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Roxhill is typically brought in for.
- What can Countly do that Roxhill cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.
Answered from the vendors’ own pages
Countly: How much does Countly cost?
Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.
SourceRoxhill: How much does Roxhill cost?
Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.
Countly: What is the difference between Countly Flex and Enterprise plans?
Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.
SourceRoxhill: Is Roxhill owned by Cision or Access Intelligence?
No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.
Countly: Can I add Adaptivity and Intelligence to Countly Flex?
Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.
SourceRoxhill: Is it usable for US or APAC media relations?
Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.
Roxhill: Can I buy monthly?
No. Contracts are annual, sales-gated, with a trial of around two weeks.
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