Softwr

Marketing · head to head

Countly vs Leadpages

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Leadpages logo

Leadpages

Marketing

AI-powered landing page builder with lead capture and A/B testing.

From
Free
Rated
-

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Leadpages hTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Countly and Leadpages actually diverge.

Attributes where Countly and Leadpages differ
AttributeCountlyLeadpages
Founded2012Unknown

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Leadpages

Nothing recorded that Countly does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Leadpages
  • Self hosting analytics where data cannot leave the organisationnot Leadpages

Leadpages

  • Small business owners and entrepreneurs seeking budget-friendly landing page creationnot Countly
  • Agencies and freelancers managing multiple client campaigns with AI-assisted page generationnot Countly
  • SaaS companies optimising customer acquisition with A/B testing and Smart Trafficnot Countly
  • E-commerce businesses running promotional campaigns with Stripe checkout integrationnot Countly
  • Sales teams requiring lead enrichment and automated lead qualification via Lead Agent AInot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Leadpages

  • HTML Pub tiers (Starter to Business, $10–$49/month) limited to 5–50 pages without optimisation features
  • Full optimisation features (A/B testing, Smart Traffic, heatmaps) only available in Grow tier ($99/month) and above
  • AI credits vary by plan, with Starter limited to 4,000 credits (insufficient for heavy AI usage)
  • All plans include unlimited traffic, but AI credit limitations may restrict heavy use of page generation features
  • 20% savings only apply with annual billing; monthly billing charges full price

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Leadpages

Free
  • HTML Pub - Starter$10/month
    • 5 pages
    • 1 custom domain
    • 4,000 AI credits
  • HTML Pub - Pro$29/month
    • 25 pages
    • 1 custom domain
    • 5 GB storage
  • HTML Pub - Business$49/month
    • 50 pages
    • 2 custom domains
    • 2 blogs
  • Leadpages - Grow$99/month
    • Unlimited pages
    • 4 custom domains
    • Manual A/B testing

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.

Choose Leadpages if

  • You want to start without paying.
  • You work on Web, Mobile, API.

Questions people ask

Is Countly or Leadpages better?
Neither clearly leads. Countly starts at Free and Leadpages at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Leadpages?
Countly starts at Free and Leadpages at Free.
Does Countly or Leadpages run on more platforms?
Countly runs on Web, Mobile, Api. Leadpages runs on Web, Mobile, API.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Leadpages is typically brought in for.
What can Countly do that Leadpages cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Leadpages: How quickly can I create a landing page with Leadpages?

Leadpages' AI engine generates a complete landing page in approximately 60 seconds based on your description. You can then customise it using the drag-and-drop editor.

Source
Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Leadpages: Does Leadpages include unlimited traffic?

Yes. All Leadpages plans include unlimited traffic with no overage fees.

Source
Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
Leadpages: What is Lead Agent?

Lead Agent is an AI sales assistant that qualifies and routes leads automatically based on criteria you define, reducing manual lead qualification work.

Source
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