Softwr

Marketing & Analytics · head to head

Convert vs Matomo

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Matomo logo

Matomo

Marketing & Analytics

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • They diverge on capability: Convert covers A/B testing, Matomo covers Web analytics.

Where they differ

Only the attributes on which Convert and Matomo actually diverge.

Attributes where Convert and Matomo differ
AttributeConvertMatomo
Starting price$1000/monthFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebWeb, On-premise
Founded20122007

Identical on both: user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • English language support

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • On-premise deployment

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Matomo
  • Server-side experimentation and feature flaggingnot Matomo
  • Personalising site content to visitor segmentsnot Matomo

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Convert
  • Self hosting analytics so visitor data stays on owned infrastructurenot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Questions people ask

Is Convert or Matomo better?
Neither clearly leads. Convert starts at $1000/month and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Matomo?
Matomo has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Matomo.
Does Convert or Matomo run on more platforms?
Convert runs on Web. Matomo runs on Web, On-premise.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Matomo is typically brought in for.
What can Convert do that Matomo cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Both handle Cloud deployment, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Convert

More on Matomo

Keep looking

Other head to heads