Softwr

Marketing · head to head

Countly vs Moz

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite
Moz logo

Moz

Marketing

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • They diverge on capability: Countly covers Event tracking, Moz covers Keyword Explorer.

Where they differ

Only the attributes on which Countly and Moz actually diverge.

Attributes where Countly and Moz differ
AttributeCountlyMoz
Pricing modelsubscriptionUnknown
PlatformsWeb, Mobile, ApiWeb
Founded20122004

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • On-premise deployment
  • Mobile support
  • Api support

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Moz
  • Self hosting analytics where data cannot leave the organisationnot Moz

Moz

  • SEO auditsnot Countly
  • Keyword researchnot Countly
  • Link buildingnot Countly
  • Local SEOnot Countly
  • Competitive analysisnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Questions people ask

Is Countly or Moz better?
Neither clearly leads. Countly starts at Free and Moz at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Moz?
Countly starts at Free and Moz at Free.
Does Countly or Moz run on more platforms?
Countly runs on Web, Mobile, Api. Moz runs on Web.
Can I use Countly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Moz is typically brought in for.
What can Countly do that Moz cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

Source
Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
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