Marketing · head to head
Convert vs WebEngage
WebEngage
Marketing
Customer engagement and retention automation for consumer businesses in India and Southeast Asia
- From
- On request
- Rated
- -
The short version
- Only Convert has a free tier, so it costs nothing to try first.
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; WebEngage nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
- They diverge on capability: Convert covers A/B testing, WebEngage covers Journey designer.
- Prices and features above were last checked on 2 September 2026.
Where they differ
Only the attributes on which Convert and WebEngage actually diverge.
Identical on both: user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- API access
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
- English language support
Only in WebEngage
- Journey designer
- Behavioural segmentation
- Push and in-app
- Personalisation
- On-site surveys
- Customer data platform
Both cover
- Analytics
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B and multivariate testing for conversion optimizationnot WebEngage
- Full-stack experimentation on web and mobilenot WebEngage
- Sequential testing and statistical confidence trackingnot WebEngage
WebEngage
- A consumer app in India or Southeast Asia with several million monthly users needs Braze-class journey automation at a price its marketing budget can absorb.not Convert
- A fintech or edtech business needs WhatsApp as a primary retention channel rather than a secondary one, in a market where email open rates are low and WhatsApp is universal.not Convert
- A media or ecommerce company wants behavioural segmentation and lifecycle journeys without building a customer data platform separately first.not Convert
- A team wants funnels, cohorts and retention analysis in the same tool that sends the messages, so the analyst and the campaign manager are not reconciling two systems.not Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
WebEngage
- Nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
- Message volumes across email, SMS and WhatsApp are metered separately from the platform fee, so a campaign that succeeds increases the bill in ways the monthly tracked user figure does not capture.
- It requires genuine engineering investment to instrument events and user attributes correctly, and a poorly instrumented deployment produces segments that are wrong rather than merely incomplete, which is expensive to discover after launch.
- Enterprise assurance is lighter than the American incumbents: procurement teams expecting extensive compliance documentation, regional data residency guarantees and 24 hour follow-the-sun support may find gaps.
- Its centre of gravity is India, Southeast Asia and the Middle East, so partner availability, agency expertise and support hours all favour those regions and a European or North American buyer is a peripheral customer.
Pricing, plan by plan
Convert
Free- Growth$399/month
- Pro$599/month
- Enterprise$undefined/mo
WebEngage
On request- WebEngage$undefined/year
- Priced by monthly tracked users and channels enabled
- Journeys, segmentation and analytics included
- Email, SMS and WhatsApp volumes charged separately
Which should you pick?
Choose Convert if
- You need a/b testing.
- You want to start without paying.
- You also want multivariate testing.
Choose WebEngage if
- You need journey designer.
- You work on Web, iOS SDK, Android SDK, React Native, Flutter, API.
- You also want behavioural segmentation.
Questions people ask
- Is Convert or WebEngage better?
- Neither clearly leads. Convert starts at Free and WebEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or WebEngage?
- Convert has a free tier; the other does not. Paid plans start at Free for Convert and On request for WebEngage.
- Does Convert or WebEngage run on more platforms?
- Convert runs on Web. WebEngage runs on Web, iOS SDK, Android SDK, React Native, Flutter, API.
- Can I use Convert for free?
- Yes. Convert has a free tier, so you can try it without paying. WebEngage starts at On request.
- What is Convert best used for?
- Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what WebEngage is typically brought in for.
- What can Convert do that WebEngage cannot?
- Convert covers A/B testing, Multivariate testing, API access, Google Analytics. WebEngage covers Journey designer, Behavioural segmentation, Push and in-app, WhatsApp. Both handle Analytics.
Answered from the vendors’ own pages
Convert: What is the starting price for Convert?
The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.
SourceWebEngage: How much does WebEngage cost?
It does not publish pricing. It is quoted by monthly tracked users with message volumes charged separately, and it typically comes in below Braze and CleverTap for equivalent volumes.
Convert: What is the difference between Growth and Pro plans?
Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.
SourceWebEngage: Is it a CDP or a marketing automation tool?
Both, in practice. It assembles unified user profiles from event streams and then acts on them, though it is lighter than a dedicated CDP on data warehousing and identity resolution.
Convert: How much does the Enterprise plan cost?
Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.
SourceWebEngage: Is WebEngage owned by anyone else?
No. It remains an independent Mumbai-based company.
Convert: What is the cost to exceed my monthly tested user limit?
Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.
SourceWebEngage: Which channels does it support?
Mobile push, in-app, web push, email, SMS and WhatsApp, with WhatsApp treated as a first-class channel rather than an add-on.
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