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CRM · head to head

LeadSquared vs Nimble

LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Rated
-
Full reviewWebsite
Nimble logo

Nimble

CRM

Social CRM for teams

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: LeadSquared marketing Pro limited to 100,000 emails monthly; Nimble nimble Business plan as captured 30 December 2023 was $24.90/user/month annually ($29.90 monthly), capped at 25,000 contact records and 2GB storage per user, with $10/month add-ons for extra 10,000 contacts or extra 10GB storage
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which LeadSquared and Nimble actually diverge.

Attributes where LeadSquared and Nimble differ
AttributeLeadSquaredNimble
Starting price$1200/year$19/month
FoundedUnknown2010

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LeadSquared

Nothing recorded that Nimble does not also cover.

Only in Nimble

  • Contact management
  • Social media integration
  • Pipeline management
  • Task management
  • Email integration
  • Activity timeline
  • Gmail
  • LinkedIn

What people use each for

The jobs each tool is most often brought in to do.

LeadSquared

  • Email marketing automationnot Nimble
  • Marketing automation for agenciesnot Nimble

Nimble

  • Social sellingnot LeadSquared
  • Relationship managementnot LeadSquared
  • Lead trackingnot LeadSquared

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Nimble

  • Nimble Business plan as captured 30 December 2023 was $24.90/user/month annually ($29.90 monthly), capped at 25,000 contact records and 2GB storage per user, with $10/month add-ons for extra 10,000 contacts or extra 10GB storage

Pricing, plan by plan

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Nimble

$19/month
  • Essentials$19/month
    • Contact management
    • Social integration
  • Plus$39/month
    • Everything in Essentials
    • Pipeline management
    • Task tracking
  • Pro$59/month
    • Everything in Plus
    • Advanced reporting
    • Custom fields

Which should you pick?

Choose LeadSquared if

Nothing in the data separates LeadSquared from Nimble on the points above - pick on price and on how each one feels to use.

LeadSquared review

Choose Nimble if

  • You need contact management.
  • You also want social media integration.
Nimble review

Questions people ask

Is LeadSquared or Nimble better?
Neither clearly leads. LeadSquared starts at $1200/year and Nimble at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadSquared or Nimble?
LeadSquared starts at $1200/year and Nimble at $19/month.
Does LeadSquared or Nimble run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is LeadSquared best used for?
LeadSquared is most often used for email marketing automation, marketing automation for agencies. Of those, email marketing automation and marketing automation for agencies are not what Nimble is typically brought in for.
What can LeadSquared do that Nimble cannot?
Nimble covers Contact management, Social media integration, Pipeline management, Task management.

Answered from the vendors’ own pages

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
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Related pages

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