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CRM · head to head

LeadSquared vs Salesforce

LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

CRM

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: LeadSquared marketing Pro limited to 100,000 emails monthly; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which LeadSquared and Salesforce actually diverge.

Attributes where LeadSquared and Salesforce differ
AttributeLeadSquaredSalesforce
Starting price$1200/year$25/month
PlatformsWebWeb, Ios, Android, Api
FoundedUnknown1999

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LeadSquared

Nothing recorded that Salesforce does not also cover.

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange

What people use each for

The jobs each tool is most often brought in to do.

LeadSquared

  • Email marketing automationnot Salesforce
  • Marketing automation for agenciesnot Salesforce

Salesforce

  • Sales managementnot LeadSquared
  • Customer servicenot LeadSquared
  • Marketing automationnot LeadSquared
  • Lead generationnot LeadSquared
  • Analytics & reportingnot LeadSquared

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose LeadSquared if

Nothing in the data separates LeadSquared from Salesforce on the points above - pick on price and on how each one feels to use.

LeadSquared review

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.
Salesforce review

Questions people ask

Is LeadSquared or Salesforce better?
Neither clearly leads. LeadSquared starts at $1200/year and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadSquared or Salesforce?
LeadSquared starts at $1200/year and Salesforce at $25/month.
Does LeadSquared or Salesforce run on more platforms?
LeadSquared runs on Web. Salesforce runs on Web, Ios, Android, Api.
What is LeadSquared best used for?
LeadSquared is most often used for email marketing automation, marketing automation for agencies. Of those, email marketing automation and marketing automation for agencies are not what Salesforce is typically brought in for.
What can LeadSquared do that Salesforce cannot?
Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards.

Answered from the vendors’ own pages

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
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