Softwr

CRM · head to head

Clay vs Odoo

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite
Odoo logo

Odoo

ERP

Open-source ERP and CRM suite for all business needs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Odoo the free plan is limited to one app, so any second module moves the whole account to a paid per user plan
  • They diverge on capability: Clay covers Data enrichment, Odoo covers Sales management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and Odoo actually diverge.

Attributes where Clay and Odoo differ
AttributeClayOdoo
PlatformsWebCloud, On-premise, Web, Mobile
CategoryCRMERP
Founded20212002

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Odoo

  • Sales management
  • Inventory
  • Accounting
  • CRM
  • Project management
  • E-commerce
  • Email marketing
  • Payment gateways

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot Odoo
  • Growth campaign automationnot Odoo
  • CRM workflow integrationnot Odoo

Odoo

  • Running ERP, CRM, inventory and accounting from one integrated suitenot Clay
  • Starting with a single business app and adding modules over timenot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Odoo

  • The free plan is limited to one app, so any second module moves the whole account to a paid per user plan
  • Standard runs $13.50 to $16.90 per user per month and Custom $20.40 to $25.50, both quoted with a yearly discount applied
  • Implementation services and custom development are not included in any plan
  • Odoo.sh hosting is required for custom modules and is charged separately from the subscription
  • SMS credits and AI scanning are billed on top of the per user price

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Odoo

Free
  • One App FreeFree
    • Unlimited users
    • One app included
    • Hosted on Odoo Online
  • Standard$13.5/month
    • All apps included
    • Odoo Online hosting
    • Unlimited support, hosting and maintenance
  • Custom$20.4/month
    • All apps, multi-company support
    • Odoo Studio access
    • External API access

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose Odoo if

  • You need sales management.
  • You want to start without paying.
  • You work on Cloud, On-premise, Web, Mobile.
  • You also want inventory.
Odoo review

Questions people ask

Is Clay or Odoo better?
Neither clearly leads. Clay starts at Free and Odoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Odoo?
Clay starts at Free and Odoo at Free.
Does Clay or Odoo run on more platforms?
Clay runs on Web. Odoo runs on Cloud, On-premise, Web, Mobile.
Can I use Clay for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Odoo is typically brought in for.
What can Clay do that Odoo cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Odoo covers Sales management, Inventory, Accounting, CRM. Both handle Web support.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Odoo: How much does Odoo cost per user?

Odoo pricing ranges from $0/month for one free app with unlimited users, to $13.50-$16.90/month per user for Standard, and $20.40-$25.50/month per user for Custom, depending on billing frequency (yearly vs monthly).

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Odoo: Is there a free Odoo plan?

Yes, Odoo offers a free plan that includes unlimited users for one app with hosting and support included on Odoo Online.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Odoo: How does Odoo define a paying user?

A paying user is typically an employee who has access to the Odoo backend to create, view, or edit documents. Customers and suppliers accessing portals are free users and do not count toward the seat limit.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
Odoo: What is included in Odoo's Standard plan?

The Standard plan at $13.50-$16.90/user/month includes all Odoo apps, hosting, unlimited support and maintenance, daily backups, 24/7 monitoring and security, and free eLearning platform access.

Source
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