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CRM · head to head

HubSpot vs Odoo

HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Odoo logo

Odoo

ERP

Open-source ERP and CRM suite for all business needs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Odoo the free plan is limited to one app, so any second module moves the whole account to a paid per user plan
  • They diverge on capability: HubSpot covers Marketing automation, Odoo covers Sales management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot and Odoo actually diverge.

Attributes where HubSpot and Odoo differ
AttributeHubSpotOdoo
PlatformsWeb, Mobile, CloudCloud, On-premise, Web, Mobile
CategoryCRMERP
Founded20062002

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media
  • Gmail
  • Outlook

Only in Odoo

  • Sales management
  • Inventory
  • Accounting
  • Project management
  • E-commerce
  • Payment gateways
  • Shipping providers
  • User roles and permissions

Both cover

  • CRM
  • Email marketing

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Marketing automation with email sending and lead generationnot Odoo
  • CRM with deal pipeline managementnot Odoo
  • Multi-user team collaborationnot Odoo

Odoo

  • Running ERP, CRM, inventory and accounting from one integrated suitenot HubSpot
  • Starting with a single business app and adding modules over timenot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Odoo

  • The free plan is limited to one app, so any second module moves the whole account to a paid per user plan
  • Standard runs $13.50 to $16.90 per user per month and Custom $20.40 to $25.50, both quoted with a yearly discount applied
  • Implementation services and custom development are not included in any plan
  • Odoo.sh hosting is required for custom modules and is charged separately from the subscription
  • SMS credits and AI scanning are billed on top of the per user price

Pricing, plan by plan

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Odoo

Free
  • One App FreeFree
    • Unlimited users
    • One app included
    • Hosted on Odoo Online
  • Standard$13.5/month
    • All apps included
    • Odoo Online hosting
    • Unlimited support, hosting and maintenance
  • Custom$20.4/month
    • All apps, multi-company support
    • Odoo Studio access
    • External API access

Which should you pick?

Choose HubSpot if

  • You need marketing automation.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want sales pipeline.
HubSpot review

Choose Odoo if

  • You need sales management.
  • You want to start without paying.
  • You work on Cloud, On-premise, Web, Mobile.
  • You also want inventory.
Odoo review

Questions people ask

Is HubSpot or Odoo better?
Neither clearly leads. HubSpot starts at Free and Odoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Odoo?
HubSpot starts at Free and Odoo at Free.
Does HubSpot or Odoo run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Odoo runs on Cloud, On-premise, Web, Mobile.
Can I use HubSpot for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot best used for?
HubSpot is most often used for marketing automation with email sending and lead generation, crm with deal pipeline management, multi-user team collaboration. Of those, marketing automation with email sending and lead generation and crm with deal pipeline management are not what Odoo is typically brought in for.
What can HubSpot do that Odoo cannot?
HubSpot covers Marketing automation, Sales pipeline, Customer service, Content management. Odoo covers Sales management, Inventory, Accounting, Project management. Both handle CRM, Email marketing.

Answered from the vendors’ own pages

HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
Odoo: How much does Odoo cost per user?

Odoo pricing ranges from $0/month for one free app with unlimited users, to $13.50-$16.90/month per user for Standard, and $20.40-$25.50/month per user for Custom, depending on billing frequency (yearly vs monthly).

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
Odoo: Is there a free Odoo plan?

Yes, Odoo offers a free plan that includes unlimited users for one app with hosting and support included on Odoo Online.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
Odoo: How does Odoo define a paying user?

A paying user is typically an employee who has access to the Odoo backend to create, view, or edit documents. Customers and suppliers accessing portals are free users and do not count toward the seat limit.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
Odoo: What is included in Odoo's Standard plan?

The Standard plan at $13.50-$16.90/user/month includes all Odoo apps, hosting, unlimited support and maintenance, daily backups, 24/7 monitoring and security, and free eLearning platform access.

Source
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