Customer Support · head to head
DelightChat vs Groove

DelightChat
Customer Support
Omnichannel customer support for D2C brands
- From
- $29/month
- Rated
- -

Groove
Customer Support
Simple, powerful support for growing businesses
- From
- $12/month
- Rated
- -
The short version
- Each has a real cost: DelightChat startup plan at $29/month has limited features compared to competitors; Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
- They diverge on capability: DelightChat covers Unified inbox, Groove covers Shared inbox.
Where they differ
Only the attributes on which DelightChat and Groove actually diverge.
| Attribute | DelightChat | Groove |
|---|---|---|
| Starting price | $29/month | $12/month |
| Pricing model | Unknown | subscription |
| Founded | 2020 | 2011 |
Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Customer Support).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in DelightChat
- Unified inbox
- WhatsApp integration
- Instagram DM
- Facebook Messenger
- Order management
- Shopify
- WooCommerce
Only in Groove
- Shared inbox
- Knowledge base
- Live chat
- Automation rules
- Reporting
- Collision detection
- Slack
- Salesforce
Both cover
- GDPR
- SSL
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
DelightChat
- E-commerce supportnot Groove
- WhatsApp marketingnot Groove
- Order inquiriesnot Groove
- Social commercenot Groove
Groove
- Shared inbox and help desk ticketing for small support teamsnot DelightChat
- Handling email, chat and messaging support in one queuenot DelightChat
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
DelightChat
- Startup plan at $29/month has limited features compared to competitors
- WhatsApp integration requires the official WhatsApp Business API approval process
- Limited customization options for workflow automation compared to enterprise alternatives
Groove
- Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
- A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
- A quiet month still pays the 250 ticket floor
- No mailbox limit is published
Pricing, plan by plan
DelightChat
$29/month- Startup$29/month
- Scale$99/month
- Growth$299/month
Groove
$12/month- Standard$12/month
- 1 mailbox
- Knowledge base
- Live chat
- Plus$20/month
- 5 mailboxes
- Full reporting
- Rules
- Pro$35/month
- 25 mailboxes
- Salesforce
- Enterprise SSO
Which should you pick?
Choose DelightChat if
- You need unified inbox.
- You work on Web, Ios, Android.
- You also want whatsapp integration.
Choose Groove if
- You need shared inbox.
- You work on Web, Ios, Android.
- You also want knowledge base.
Questions people ask
- Is DelightChat or Groove better?
- Neither clearly leads. DelightChat starts at $29/month and Groove at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, DelightChat or Groove?
- DelightChat starts at $29/month and Groove at $12/month.
- Does DelightChat or Groove run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- What is DelightChat best used for?
- DelightChat is most often used for e-commerce support, whatsapp marketing, order inquiries, social commerce. Of those, e-commerce support and whatsapp marketing are not what Groove is typically brought in for.
- What can DelightChat do that Groove cannot?
- DelightChat covers Unified inbox, WhatsApp integration, Instagram DM, Facebook Messenger. Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Both handle GDPR, SSL, Web support, Ios support.
Answered from the vendors’ own pages
DelightChat: What channels does DelightChat support for customer communication?
DelightChat unifies WhatsApp, Instagram DMs, Facebook Messenger, email, and live website chat into a single inbox for managing customer conversations.
SourceDelightChat: Does DelightChat work with Shopify?
Yes, DelightChat has deep Shopify integration allowing you to view and modify order data while responding to customers, with automatic contact creation for new orders.
SourceDelightChat: Does DelightChat include WhatsApp marketing beyond support?
Yes, DelightChat includes a WhatsApp Marketing suite for sending broadcasts, automating abandoned cart recovery, and sending order tracking notifications.
Source