Softwr

Social Media · head to head

Brandwatch vs Muck Rack

Brandwatch logo

Brandwatch

Social Media

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brandwatch no pricing is published for any solution or tier; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: Brandwatch covers Social listening, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Brandwatch and Muck Rack actually diverge.

Attributes where Brandwatch and Muck Rack differ
AttributeBrandwatchMuck Rack
PlatformsWeb, ApiWeb, Browser-extension
CategorySocial MediaNews
Founded20072009

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandwatch

  • Social listening
  • Consumer research
  • Influencer identification
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Google Analytics
  • CRM systems

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Brandwatch

  • Consumer intelligence and market researchnot Muck Rack
  • Social media management at scalenot Muck Rack
  • Influencer marketing campaign managementnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Brandwatch
  • Monitoring coverage and measuring PR resultsnot Brandwatch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Brandwatch or Muck Rack better?
Neither clearly leads. Brandwatch starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandwatch or Muck Rack?
Brandwatch starts at On request and Muck Rack at On request.
Does Brandwatch or Muck Rack run on more platforms?
Brandwatch runs on Web, Api. Muck Rack runs on Web, Browser-extension.
What is Brandwatch best used for?
Brandwatch is most often used for consumer intelligence and market research, social media management at scale, influencer marketing campaign management. Of those, consumer intelligence and market research and social media management at scale are not what Muck Rack is typically brought in for.
What can Brandwatch do that Muck Rack cannot?
Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Brandwatch: How much does Brandwatch cost?

Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Brandwatch: Does Brandwatch offer different pricing for different products?

Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
Share

Related pages

More on Brandwatch

More on Muck Rack

Keep looking

Other head to heads