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Muck Rack vs Steno

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
Steno logo

Steno

News

AI transcription and analysis for news and media

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; Steno no free tier available; entry point at $500/month
  • They diverge on capability: Muck Rack covers Media database, Steno covers AI transcription.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and Steno actually diverge.

Attributes where Muck Rack and Steno differ
AttributeMuck RackSteno
Starting priceOn request$500/month
PlatformsWeb, Browser-extensionWeb
Founded20092020

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Salesforce
  • Google Analytics
  • CRM systems

Only in Steno

  • AI transcription
  • Broadcast search
  • Real-time monitoring
  • Clip creation
  • Media analysis
  • Email
  • API

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot Steno
  • Monitoring coverage and measuring PR resultsnot Steno

Steno

  • AI-powered content creation platformnot Muck Rack
  • Voice and text content generationnot Muck Rack
  • Multi-channel content distributionnot Muck Rack
  • Programmatic content syndicationnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Steno

  • No free tier available; entry point at $500/month
  • Enterprise plan pricing not published; requires custom quote
  • Premium add-ons (iOS/Android app, Pro Voice) pricing not disclosed

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Steno

$500/month
  • Starter$500/month
    • 16,500 credits per month
    • 1 Twin
    • Web app deployment
  • Growth$1000/month
    • 40,000 credits per month
    • 2 Twins
    • Web app deployment
  • Scale$2000/month
    • 100,000 credits per month
    • 3 Twins
    • Web app deployment
  • Enterprise$null/month
    • 200,000+ credits per month
    • 5 Twins
    • Web app deployment

Which should you pick?

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Choose Steno if

  • You need ai transcription.
  • You also want broadcast search.
Steno review

Questions people ask

Is Muck Rack or Steno better?
Neither clearly leads. Muck Rack starts at On request and Steno at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or Steno?
Muck Rack starts at On request and Steno at $500/month.
Does Muck Rack or Steno run on more platforms?
Muck Rack runs on Web, Browser-extension. Steno runs on Web.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Steno is typically brought in for.
What can Muck Rack do that Steno cannot?
Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Steno covers AI transcription, Broadcast search, Real-time monitoring, Clip creation. Both handle Slack, Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Steno: What is the minimum cost to start using Steno?

The Starter plan is $500/month with 16,500 monthly credits. Steno does not offer a free tier, and monthly billing options include annual subscriptions with 10-15% savings.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Steno: What are Steno credits and how many do I get?

Credits are the universal currency used for content processing, training, and user interactions across text, voice, and video. Starter includes 16,500/month, Growth 40,000/month, Scale 100,000/month, and Enterprise 200,000+/month.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Steno: What is a Twin in Steno's pricing?

Twins are included in Steno plans at different quantities: Starter includes 1 Twin, Growth 2, Scale 3, and Enterprise 5. Specific features of Twins are not detailed on the pricing page.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
Steno: What are Steno's platform fees?

Steno charges monetization platform fees that decrease with plan tier: Starter at 9%, Growth at 8%, Scale at 7%, and Enterprise at 6%.

Source
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