Software · head to head
Cision vs Muck Rack
The short version
- They diverge on capability: Cision covers PR Newswire distribution, Muck Rack covers Journalist profiles.
Where they differ
Only the attributes on which Cision and Muck Rack actually diverge.
Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cision
- PR Newswire distribution
- Analytics & reporting
- Influencer identification
- Microsoft 365
- Ios support
- Android support
Only in Muck Rack
- Journalist profiles
- Pitching platform
- Coverage reporting
- CRM systems
- Browser-extension support
Both cover
- Media monitoring
- Media database
- Salesforce
- Google Analytics
- Slack
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Cision
- Press release distributionnot Muck Rack
- Media monitoringnot Muck Rack
- PR measurementnot Muck Rack
- Media outreachnot Muck Rack
- Crisis communicationsnot Muck Rack
Muck Rack
- Finding and pitching journalists from a media databasenot Cision
- Monitoring coverage and measuring PR resultsnot Cision
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cision
Nothing recorded yet. See the Cision review.
Muck Rack
- No pricing is published, and every quote is prepared individually
- Cost depends on user count, so a growing PR team pays more for the same database
- Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included
Pricing, plan by plan
Cision
On request- Cision Communications CloudFree
- Media monitoring
- Media database
- PR analytics
- EnterpriseFree
- Full platform access
- PR Newswire distribution
- Custom integrations
Muck Rack
On request- ProFree
- Media database
- Media monitoring
- Pitching tools
- EnterpriseFree
- All Pro features
- Team management
- SSO integration
Which should you pick?
Choose Cision if
- You need pr newswire distribution.
- You work on Web, Ios, Android.
- You also want analytics & reporting.
Choose Muck Rack if
- You need journalist profiles.
- You work on Web, Browser-extension.
- You also want pitching platform.
Questions people ask
- Is Cision or Muck Rack better?
- Neither clearly leads. Cision starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cision or Muck Rack?
- Cision starts at On request and Muck Rack at On request.
- Does Cision or Muck Rack run on more platforms?
- Cision runs on Web, Ios, Android. Muck Rack runs on Web, Browser-extension.
- What is Cision best used for?
- Cision is most often used for press release distribution, media monitoring, pr measurement, media outreach. Of those, press release distribution and media monitoring are not what Muck Rack is typically brought in for.
- What can Cision do that Muck Rack cannot?
- Cision covers PR Newswire distribution, Analytics & reporting, Influencer identification, Microsoft 365. Muck Rack covers Journalist profiles, Pitching platform, Coverage reporting, CRM systems. Both handle Media monitoring, Media database, Salesforce, Google Analytics.