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News · head to head

Cision vs Muck Rack

Cision logo

Cision

News

The complete PR and earned media platform

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cision no transparent pricing published for media monitoring and PR tools; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: Cision covers PR Newswire distribution, Muck Rack covers Journalist profiles.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cision and Muck Rack actually diverge.

Attributes where Cision and Muck Rack differ
AttributeCisionMuck Rack
PlatformsWeb, Ios, AndroidWeb, Browser-extension
Founded18672009

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cision

  • PR Newswire distribution
  • Analytics & reporting
  • Influencer identification
  • Microsoft 365
  • Ios support
  • Android support

Only in Muck Rack

  • Journalist profiles
  • Pitching platform
  • Coverage reporting
  • CRM systems
  • Browser-extension support

Both cover

  • Media monitoring
  • Media database
  • Salesforce
  • Google Analytics
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cision

  • Press release distributionnot Muck Rack
  • Media monitoringnot Muck Rack
  • PR measurementnot Muck Rack
  • Media outreachnot Muck Rack
  • Crisis communicationsnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Cision
  • Monitoring coverage and measuring PR resultsnot Cision

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cision

  • No transparent pricing published for media monitoring and PR tools

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Cision

On request
  • Cision Communications CloudFree
    • Media monitoring
    • Media database
    • PR analytics
  • EnterpriseFree
    • Full platform access
    • PR Newswire distribution
    • Custom integrations

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Cision if

  • You need pr newswire distribution.
  • You work on Web, Ios, Android.
  • You also want analytics & reporting.
Cision review

Choose Muck Rack if

  • You need journalist profiles.
  • You work on Web, Browser-extension.
  • You also want pitching platform.
Muck Rack review

Questions people ask

Is Cision or Muck Rack better?
Neither clearly leads. Cision starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cision or Muck Rack?
Cision starts at On request and Muck Rack at On request.
Does Cision or Muck Rack run on more platforms?
Cision runs on Web, Ios, Android. Muck Rack runs on Web, Browser-extension.
What is Cision best used for?
Cision is most often used for press release distribution, media monitoring, pr measurement, media outreach. Of those, press release distribution and media monitoring are not what Muck Rack is typically brought in for.
What can Cision do that Muck Rack cannot?
Cision covers PR Newswire distribution, Analytics & reporting, Influencer identification, Microsoft 365. Muck Rack covers Journalist profiles, Pitching platform, Coverage reporting, CRM systems. Both handle Media monitoring, Media database, Salesforce, Google Analytics.

Answered from the vendors’ own pages

Cision: How much does Cision cost?

Cision does not publish standard pricing on its website. The company offers media monitoring, journalist outreach, and social listening tools through CisionOne platform with pricing based on media monitoring scope, number of keywords, and service level. Contact sales for quotes.

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Cision: What services does Cision offer?

Cision offers media monitoring, instant insights and reporting, journalist outreach, social listening and management, professional services, and CisionOne AI. All services are part of the CisionOne unified platform.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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