Social Media · pricing
Brandwatch pricing
Brandwatch publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, Brandwatch pricing is on request across 2 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Subscription
- Tiers
- 2
- Free tier
- Not on record
Brandwatch plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Consumer Research | On request | 4 | Entry tier |
| Social Media Management | On request | 4 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Consumer Research
On requestThe entry tier. It covers social listening, consumer insights, trend analysis, custom dashboards.
Social Media Management
On requestOver Consumer Research, this tier adds:
- Publishing
- Engagement
- Analytics
- Team collaboration
What the product covers
The full Brandwatch feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Social listening
- Consumer research
- Influencer identification
- Image analysis
- Trend detection
- Audience insights
- Crisis alerts
- Custom reporting
Integrations
- Hootsuite
- Salesforce
- Tableau
- Power BI
Security
- SOC2
- GDPR
- ISO27001
Deployment
- Cloud deployment
Platform
- Web support
- Api support
Localization
- English language support
People bring Brandwatch in for consumer intelligence and market research, social media management at scale, influencer marketing campaign management. If that is not the job you are buying for, the alternatives to Brandwatch are worth a look before you commit to a tier.
How that compares in Social Media
Too few social media tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Brandwatch (this page) | On request | subscription | - | |
| X | Free | Free to use, paid X Premium tiers and metered developer API | - | vs Brandwatch |
| Free | Free, funded entirely by targeted advertising | - | vs Brandwatch | |
| Free | Free for users, advertising revenue from businesses | - | vs Brandwatch | |
| Tumblr | Free | Free to use, optional ad-free subscription and paid post promotion | - | vs Brandwatch |
| Awario | $29/month | Per month by mention volume | - | vs Brandwatch |
| Determ | €99/month | Per month by topic and mention volume | - | vs Brandwatch |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Brandwatch badges page.
Before you pay for Brandwatch
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 2 tiers between On request and On request, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Brandwatch against the tools that do have one before committing.
Brandwatch runs on web, api, and is published by Brandwatch (Cision) of Brighton, UK. The full record is on the Brandwatch review, and the rest of the category is under best social media tools.
Brandwatch pricing questions
- How much does Brandwatch cost?
- Brandwatch publishes 2 tiers, from On request for Consumer Research up to On request for Social Media Management. The cheapest paid tier is On request.
- Does Brandwatch have a free plan?
- Not on the record we hold: Brandwatch is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Consumer Research and Social Media Management on Brandwatch?
- Social Media Management costs On request against On request, and adds publishing, engagement, analytics, team collaboration.
- Which social media tools can I use without paying?
- 4 of the 8 social media tools listed alongside Brandwatch have a free tier: X, Facebook, Pinterest, Tumblr.
- What am I actually paying for with Brandwatch?
- The record lists 19 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for consumer intelligence and market research, social media management at scale, influencer marketing campaign management.
- Does Brandwatch charge per user?
- The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Brandwatch prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Brandwatch against before paying?
- The closest social media tools in this directory are X, Facebook, Pinterest, Tumblr. Each has a side-by-side comparison with Brandwatch covering price, platforms and features.