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Muck Rack vs Talkwalker

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
Talkwalker logo

Talkwalker

Social Media

Consumer intelligence to accelerate your brand

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; Talkwalker no pricing published on website; all tiers require requesting custom quote
  • They diverge on capability: Muck Rack covers Media database, Talkwalker covers Social listening.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and Talkwalker actually diverge.

Attributes where Muck Rack and Talkwalker differ
AttributeMuck RackTalkwalker
PlatformsWeb, Browser-extensionWeb
CategoryNewsSocial Media

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), founded (2009).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Google Analytics
  • CRM systems

Only in Talkwalker

  • Social listening
  • Image recognition
  • Sentiment analysis
  • Influencer identification
  • Crisis detection
  • Hootsuite
  • Tableau
  • API

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot Talkwalker
  • Monitoring coverage and measuring PR resultsnot Talkwalker

Talkwalker

  • Brand monitoringnot Muck Rack
  • Competitive intelligencenot Muck Rack
  • Crisis managementnot Muck Rack
  • Campaign measurementnot Muck Rack
  • Market researchnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Talkwalker

  • No pricing published on website; all tiers require requesting custom quote

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Talkwalker

On request
  • ListenFree
    • Social listening
    • Sentiment analysis
    • Alerts
  • AnalyzeFree
    • Advanced analytics
    • AI insights
    • Benchmarking
  • EnterpriseFree
    • Full platform
    • API access
    • Custom integrations

Which should you pick?

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Choose Talkwalker if

  • You need social listening.
  • You also want image recognition.
Talkwalker review

Questions people ask

Is Muck Rack or Talkwalker better?
Neither clearly leads. Muck Rack starts at On request and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or Talkwalker?
Muck Rack starts at On request and Talkwalker at On request.
Does Muck Rack or Talkwalker run on more platforms?
Muck Rack runs on Web, Browser-extension. Talkwalker runs on Web.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Talkwalker is typically brought in for.
What can Muck Rack do that Talkwalker cannot?
Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Talkwalker covers Social listening, Image recognition, Sentiment analysis, Influencer identification. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Talkwalker: How much does Talkwalker cost?

Talkwalker does not publish pricing on its website. The platform offers three plans (Core, Analyze, Business) but requires contacting sales for a custom quote.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Talkwalker: Does Talkwalker offer a free trial?

Talkwalker offers a free demo consultation, but pricing and trial terms require contact with the sales team.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Talkwalker: What is included in Talkwalker's Core plan?

The Core plan includes social listening, media monitoring, custom dashboards, AI summaries, AI Agent, and LLM Insights with unlimited users, but specific pricing is not disclosed.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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