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Social Media · head to head

Mention vs Muck Rack

Mention logo

Mention

Social Media

Real-time media monitoring made simple

From
Free
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mention has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mention historical data access is not included in the Company plan and is only available as a paid add-on; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: Mention covers Real-time monitoring, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mention and Muck Rack actually diverge.

Attributes where Mention and Muck Rack differ
AttributeMentionMuck Rack
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, Browser-extension
CategorySocial MediaNews
Founded20122009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mention

  • Real-time monitoring
  • Sentiment analysis
  • Influencer identification
  • Competitive analysis
  • Custom reports
  • Zapier
  • Buffer
  • Hootsuite

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Salesforce
  • Google Analytics
  • CRM systems

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Mention

  • Brand monitoringnot Muck Rack
  • Competitor trackingnot Muck Rack
  • Social listeningnot Muck Rack
  • Reputation managementnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Mention
  • Monitoring coverage and measuring PR resultsnot Mention

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mention

  • Historical data access is not included in the Company plan and is only available as a paid add-on

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Mention

Free
  • FreeFree
    • 1 alert
    • 1,000 mentions
    • Basic monitoring
  • Solo$41/month
    • 2 alerts
    • 5,000 mentions
    • Boolean search
  • Pro$83/month
    • 5 alerts
    • 10,000 mentions
    • Team features
  • EnterpriseFree
    • Unlimited alerts
    • Unlimited mentions
    • Custom integrations

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Mention if

  • You need real-time monitoring.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sentiment analysis.
Mention review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Mention or Muck Rack better?
Neither clearly leads. Mention starts at Free and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mention or Muck Rack?
Mention has a free tier; the other does not. Paid plans start at Free for Mention and On request for Muck Rack.
Does Mention or Muck Rack run on more platforms?
Mention runs on Web, Ios, Android. Muck Rack runs on Web, Browser-extension.
Can I use Mention for free?
Yes. Mention has a free tier, so you can try it without paying. Muck Rack starts at On request.
What is Mention best used for?
Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, brand monitoring and competitor tracking are not what Muck Rack is typically brought in for.
What can Mention do that Muck Rack cannot?
Mention covers Real-time monitoring, Sentiment analysis, Influencer identification, Competitive analysis. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Slack, Web support.

Answered from the vendors’ own pages

Mention: What does the Mention Company Plan include?

The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Mention: What is the cost of Mention's Company Plan?

Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Mention: Does Mention offer a free trial?

Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Mention: Can I save money by paying annually for Mention?

Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
Mention: Are there add-ons or upsells available with Mention?

Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.

Source
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