News & Media · pricing
Muck Rack pricing
Muck Rack publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- On request
- Model
- Subscription
- Tiers
- 2
- Free tier
- Not on record
Muck Rack plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Pro | Free | 4 | Entry tier |
| Enterprise | Free | 4 | +$0/month, 4 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Pro
FreeThe entry tier. It covers media database, media monitoring, pitching tools, coverage reports.
Enterprise
FreeOver Pro, this tier adds:
- All Pro features
- Team management
- SSO integration
- Custom support
Where Muck Rack stops being free
Pro, Free
- Media database
- Media monitoring
- Pitching tools
- Coverage reports
No paid tier on record
Muck Rack lists a free tier and no priced tier above it in the record we hold.
What the product covers
The full Muck Rack feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- Media database
- Journalist profiles
- Media monitoring
- Pitching platform
- Coverage reporting
Integrations
- Slack
- Salesforce
- Google Analytics
- CRM systems
Platform
- Web support
- Browser-extension support
People bring Muck Rack in for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. If that is not the job you are buying for, the alternatives to Muck Rack are worth a look before you commit to a tier.
How that compares in News & Media
Too few news & media tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Muck Rack (this page) | On request | subscription | - | |
| Buttondown | Free, then $9/month | - | - | vs Muck Rack |
| Beehiiv | Free | subscription | - | vs Muck Rack |
| Apple News | Free | freemium | - | vs Muck Rack |
| Artifact | Free | free | - | vs Muck Rack |
| Brightspot | On request | quote | - | vs Muck Rack |
| Agility PR Solutions | On request | subscription | - | vs Muck Rack |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Muck Rack badges page.
Before you pay for Muck Rack
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 2 tiers between Free and Free, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Muck Rack against the tools that do have one before committing.
Muck Rack runs on web, browser-extension, and is published by Muck Rack of New York, NY. The full record is on the Muck Rack review, and the rest of the category is under best news & media tools.
Muck Rack pricing questions
- How much does Muck Rack cost?
- Muck Rack publishes 2 tiers, from Free for Pro up to Free for Enterprise. The cheapest paid tier is Free.
- Does Muck Rack have a free plan?
- Not on the record we hold: Muck Rack is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Pro and Enterprise on Muck Rack?
- Enterprise costs Free against Free, and adds all pro features, team management, sso integration, custom support.
- Which news & media tools can I use without paying?
- 4 of the 8 news & media tools listed alongside Muck Rack have a free tier: Buttondown, Beehiiv, Apple News, Artifact.
- What am I actually paying for with Muck Rack?
- The record lists 11 features across 3 areas: core, integrations, platform. In practice it is brought in for finding and pitching journalists from a media database, monitoring coverage and measuring pr results.
- Does Muck Rack charge per user?
- The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Muck Rack prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Muck Rack against before paying?
- The closest news & media tools in this directory are Buttondown, Beehiiv, Apple News, Artifact. Each has a side-by-side comparison with Muck Rack covering price, platforms and features.