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Muck Rack
The new standard in PR software
As of 30 August 2026, Muck Rack's pricing is not published; the vendor quotes on request. Muck Rack is a comprehensive public relations management platform that helps PR professionals find journalists, monitor news and social media, and report on the. Softwr lists it under News. Muck Rack is launched in 2009, available on Web, Browser extension.
Overview
What Muck Rack does
Muck Rack is a comprehensive public relations management platform that helps PR professionals find journalists, monitor news and social media, and report on the impact of their media relations efforts. With the world's most comprehensive media database and powerful monitoring tools, Muck Rack is trusted by leading brands and agencies.
What people use it for
- Finding and pitching journalists from a media database
- Monitoring coverage and measuring PR results
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Muck Rack.
- No specific prices published; all pricing is based on customized proposals based on team size and user count
- Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
- Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis
Cross-shopped
What people choose instead of Muck Rack
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Muck RackvsFeedly
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Pricing
What Muck Rack costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Pro
Free
- Media database
- Media monitoring
- Pitching tools
- Coverage reports
Enterprise
Free
- All Pro features
- Team management
- SSO integration
- Custom support
Capabilities
Features
Media database
Journalist profiles
Media monitoring
Pitching platform
Coverage reporting
Slack
Integration with Slack
Salesforce
Integration with Salesforce
Google Analytics
Integration with Google Analytics
CRM systems
Integration with CRM systems
Web support
Available on web
Browser-extension support
Available on browser-extension
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How are Muck Rack plans priced?
Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.
SourceWhat features does Muck Rack Standard plan include?
Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.
SourceWhat is unique about Muck Rack Premier plan?
Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.
SourceWhat add-ons are available for Muck Rack?
Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.
SourceBehind it
Who makes Muck Rack
- Company
- Muck Rack
- Based in
- New York, NY
Keep looking
Where to go from Muck Rack
- Muck Rack alternativesEvery product people weigh against it
- Muck Rack pricingPlans, floors and what the tiers exclude
- Muck Rack badgesWhich rules it meets, and the figure behind each
- All News softwareThe full category
- Best News softwareThe shortlist, and how it was cut
Best News software for
Compare Muck Rack with
- Feedly
- Beehiiv
- Inoreader
- Chartbeat
- Cision
- Agility PR Solutions
- Prowly
- Meltwater
- Steno
- Arc Publishing
- Brightspot
- Business Wire
- Ghost
- Google News
- NetNewsWire
- Agility PR Solutions
- Ghost CMS
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Softwr does not host reviews and shows no star rating for Muck Rack, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Muck Rack
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Every tier, and where the cost actually lands
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Muck Rack badge
Its rating, and an embed for your own site
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