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News & Media · head to head

Flipboard vs Muck Rack

Flipboard logo

Flipboard

News & Media

Your personal magazine for news and stories

From
Free
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News & Media

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Flipboard has a free tier, so it costs nothing to try first.
  • Each has a real cost: Flipboard flipboard is free to use with no paid tier; the product carries no subscription, so there is no plan limit to compare against rivals that charge; Muck Rack no pricing is published, and every quote is prepared individually
  • They diverge on capability: Flipboard covers Magazine-style layout, Muck Rack covers Media database.

Where they differ

Only the attributes on which Flipboard and Muck Rack actually diverge.

Attributes where Flipboard and Muck Rack differ
AttributeFlipboardMuck Rack
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, Browser-extension
Founded20102009

Identical on both: user rating (Not yet rated), category (News & Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Flipboard

  • Magazine-style layout
  • Content curation
  • Topic discovery
  • Smart magazines
  • Social sharing
  • Twitter
  • Facebook
  • LinkedIn

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Flipboard

  • News consumptionnot Muck Rack
  • Content discoverynot Muck Rack
  • Magazine creationnot Muck Rack
  • Social readingnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Flipboard
  • Monitoring coverage and measuring PR resultsnot Flipboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Flipboard

  • Flipboard is free to use with no paid tier; the product carries no subscription, so there is no plan limit to compare against rivals that charge

Muck Rack

  • No pricing is published, and every quote is prepared individually
  • Cost depends on user count, so a growing PR team pays more for the same database
  • Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included

Pricing, plan by plan

Flipboard

Free
  • FreeFree
    • Unlimited reading
    • Personalized feeds
    • Magazine creation

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Flipboard if

  • You need magazine-style layout.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want content curation.
Flipboard review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Flipboard or Muck Rack better?
Neither clearly leads. Flipboard starts at Free and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Flipboard or Muck Rack?
Flipboard has a free tier; the other does not. Paid plans start at Free for Flipboard and On request for Muck Rack.
Does Flipboard or Muck Rack run on more platforms?
Flipboard runs on Web, Ios, Android. Muck Rack runs on Web, Browser-extension.
Can I use Flipboard for free?
Yes. Flipboard has a free tier, so you can try it without paying. Muck Rack starts at On request.
What is Flipboard best used for?
Flipboard is most often used for news consumption, content discovery, magazine creation, social reading. Of those, news consumption and content discovery are not what Muck Rack is typically brought in for.
What can Flipboard do that Muck Rack cannot?
Flipboard covers Magazine-style layout, Content curation, Topic discovery, Smart magazines. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Web support.
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