Software · head to head
Brandwatch vs Talkwalker
Brandwatch
Software
Consumer intelligence and influencer analytics
- From
- On request
- Rated
- -
Talkwalker
Software
Consumer intelligence to accelerate your brand
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Brandwatch no pricing is published for any solution or tier; Talkwalker now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote
- They diverge on capability: Brandwatch covers Consumer research, Talkwalker covers Image recognition.
Where they differ
Only the attributes on which Brandwatch and Talkwalker actually diverge.
| Attribute | Brandwatch | Talkwalker |
|---|---|---|
| Platforms | Web, Api | Web |
| Founded | 2007 | 2009 |
Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Brandwatch
- Consumer research
- Image analysis
- Trend detection
- Audience insights
- Crisis alerts
- Custom reporting
- Power BI
- SOC2
Only in Talkwalker
- Image recognition
- Sentiment analysis
- Crisis detection
- API
Both cover
- Social listening
- Influencer identification
- Hootsuite
- Salesforce
- Tableau
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Brandwatch
- Social listening and brand monitoring across social platformsnot Talkwalker
- Analysing consumer conversation and sentiment at scalenot Talkwalker
Talkwalker
- Brand monitoringnot Brandwatch
- Competitive intelligencenot Brandwatch
- Crisis managementnot Brandwatch
- Campaign measurementnot Brandwatch
- Market researchnot Brandwatch
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Brandwatch
- No pricing is published for any solution or tier
- No cost driver, minimum or contract length is stated on the pricing page
- The only route to a figure is scheduling a demo
Talkwalker
- Now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote
Pricing, plan by plan
Brandwatch
On request- Consumer Research$undefined/month
- Social listening
- Consumer insights
- Trend analysis
- Social Media Management$undefined/month
- Publishing
- Engagement
- Analytics
Talkwalker
On request- ListenFree
- Social listening
- Sentiment analysis
- Alerts
- AnalyzeFree
- Advanced analytics
- AI insights
- Benchmarking
- EnterpriseFree
- Full platform
- API access
- Custom integrations
Which should you pick?
Choose Brandwatch if
- You need consumer research.
- You work on Web, Api.
- You also want image analysis.
Questions people ask
- Is Brandwatch or Talkwalker better?
- Neither clearly leads. Brandwatch starts at On request and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Brandwatch or Talkwalker?
- Brandwatch starts at On request and Talkwalker at On request.
- Does Brandwatch or Talkwalker run on more platforms?
- Brandwatch runs on Web, Api. Talkwalker runs on Web.
- What is Brandwatch best used for?
- Brandwatch is most often used for social listening and brand monitoring across social platforms, analysing consumer conversation and sentiment at scale. Of those, social listening and brand monitoring across social platforms and analysing consumer conversation and sentiment at scale are not what Talkwalker is typically brought in for.
- What can Brandwatch do that Talkwalker cannot?
- Brandwatch covers Consumer research, Image analysis, Trend detection, Audience insights. Talkwalker covers Image recognition, Sentiment analysis, Crisis detection, API. Both handle Social listening, Influencer identification, Hootsuite, Salesforce.