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Software · head to head

Business Wire vs Muck Rack

Business Wire logo

Business Wire

Software

Global news distribution and regulatory disclosure

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

Software

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Business Wire covers News distribution, Muck Rack covers Media database.

Where they differ

Only the attributes on which Business Wire and Muck Rack actually diverge.

Attributes where Business Wire and Muck Rack differ
AttributeBusiness WireMuck Rack
Pricing modelusage-basedsubscription
PlatformsWebWeb, Browser-extension
Founded19612009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Business Wire

  • News distribution
  • SEC/SEDAR filing
  • Multimedia support
  • Tradeshownews
  • News analytics
  • Bloomberg Terminal
  • Thomson Reuters
  • Google Finance

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Business Wire

  • Earnings releasesnot Muck Rack
  • SEC filingsnot Muck Rack
  • Corporate announcementsnot Muck Rack
  • Product launchesnot Muck Rack
  • M&A newsnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Business Wire
  • Monitoring coverage and measuring PR resultsnot Business Wire

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Business Wire

Nothing recorded yet. See the Business Wire review.

Muck Rack

  • No pricing is published, and every quote is prepared individually
  • Cost depends on user count, so a growing PR team pays more for the same database
  • Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included

Pricing, plan by plan

Business Wire

On request
  • US Local$525/one-time
    • Local distribution
    • Online posting
    • Basic analytics
  • US Regional$875/one-time
    • Regional distribution
    • Wire services
    • Enhanced analytics
  • US National$1525/one-time
    • National distribution
    • Full wire coverage
    • Premium analytics
  • GlobalFree
    • International reach
    • Translation services
    • Custom circuits

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Business Wire if

  • You need news distribution.
  • You also want sec/sedar filing.
Business Wire review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Business Wire or Muck Rack better?
Neither clearly leads. Business Wire starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Business Wire or Muck Rack?
Business Wire starts at On request and Muck Rack at On request.
Does Business Wire or Muck Rack run on more platforms?
Business Wire runs on Web. Muck Rack runs on Web, Browser-extension.
What is Business Wire best used for?
Business Wire is most often used for earnings releases, sec filings, corporate announcements, product launches. Of those, earnings releases and sec filings are not what Muck Rack is typically brought in for.
What can Business Wire do that Muck Rack cannot?
Business Wire covers News distribution, SEC/SEDAR filing, Multimedia support, Tradeshownews. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Web support.
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