Softwr

News · head to head

Business Wire vs Muck Rack

Business Wire logo

Business Wire

News

Global news distribution and regulatory disclosure

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Business Wire no transparent pricing published for press release distribution services; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: Business Wire covers News distribution, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Business Wire and Muck Rack actually diverge.

Attributes where Business Wire and Muck Rack differ
AttributeBusiness WireMuck Rack
Pricing modelusage-basedsubscription
PlatformsWebWeb, Browser-extension
Founded19612009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Business Wire

  • News distribution
  • SEC/SEDAR filing
  • Multimedia support
  • Tradeshownews
  • News analytics
  • Bloomberg Terminal
  • Thomson Reuters
  • Google Finance

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Business Wire

  • Earnings releasesnot Muck Rack
  • SEC filingsnot Muck Rack
  • Corporate announcementsnot Muck Rack
  • Product launchesnot Muck Rack
  • M&A newsnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Business Wire
  • Monitoring coverage and measuring PR resultsnot Business Wire

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Business Wire

  • No transparent pricing published for press release distribution services

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Business Wire

On request
  • US Local$525/one-time
    • Local distribution
    • Online posting
    • Basic analytics
  • US Regional$875/one-time
    • Regional distribution
    • Wire services
    • Enhanced analytics
  • US National$1525/one-time
    • National distribution
    • Full wire coverage
    • Premium analytics
  • GlobalFree
    • International reach
    • Translation services
    • Custom circuits

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Business Wire if

  • You need news distribution.
  • You also want sec/sedar filing.
Business Wire review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Business Wire or Muck Rack better?
Neither clearly leads. Business Wire starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Business Wire or Muck Rack?
Business Wire starts at On request and Muck Rack at On request.
Does Business Wire or Muck Rack run on more platforms?
Business Wire runs on Web. Muck Rack runs on Web, Browser-extension.
What is Business Wire best used for?
Business Wire is most often used for earnings releases, sec filings, corporate announcements, product launches. Of those, earnings releases and sec filings are not what Muck Rack is typically brought in for.
What can Business Wire do that Muck Rack cannot?
Business Wire covers News distribution, SEC/SEDAR filing, Multimedia support, Tradeshownews. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Web support.

Answered from the vendors’ own pages

Business Wire: How much does Business Wire cost?

Business Wire does not publish standard pricing on its website. The company offers press release distribution services with pricing that varies based on your audience reach, distribution scope, and multimedia options. You must contact their sales team for a custom quote.

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Business Wire: What is the Business Wire pricing model?

Business Wire charges per press release distribution, not as a subscription. Pricing depends on factors including geographic reach, industry targeting, journalist lists, and whether you include multimedia elements like images or videos.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
Share

Related pages

More on Business Wire

More on Muck Rack

Keep looking

Other head to heads