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Software · head to head

Chartbeat vs Muck Rack

Chartbeat logo

Chartbeat

Software

Real-time analytics for publishers

From
$1000/month
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

Software

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Chartbeat pricing is customized by website and native app pageviews across four tiers, Essentials, Plus, Premium and Enterprise, and the pricing page publishes no figures, directing visitors to Talk to Sales or Get a Demo; Muck Rack no pricing is published, and every quote is prepared individually
  • They diverge on capability: Chartbeat covers Real-time analytics, Muck Rack covers Media database.

Where they differ

Only the attributes on which Chartbeat and Muck Rack actually diverge.

Attributes where Chartbeat and Muck Rack differ
AttributeChartbeatMuck Rack
Starting price$1000/monthOn request
Pricing modelquotesubscription
PlatformsWebWeb, Browser-extension

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown), founded (2009).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartbeat

  • Real-time analytics
  • Audience insights
  • Content metrics
  • Traffic tracking
  • GDPR
  • Cloud deployment
  • English language support

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • CRM systems

Both cover

  • Google Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Chartbeat

  • Publisher analyticsnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Chartbeat
  • Monitoring coverage and measuring PR resultsnot Chartbeat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartbeat

  • Pricing is customized by website and native app pageviews across four tiers, Essentials, Plus, Premium and Enterprise, and the pricing page publishes no figures, directing visitors to Talk to Sales or Get a Demo

Muck Rack

  • No pricing is published, and every quote is prepared individually
  • Cost depends on user count, so a growing PR team pays more for the same database
  • Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included

Pricing, plan by plan

Chartbeat

$1000/month
  • Professional$1000/month
    • Real-time analytics
    • Audience insights

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Chartbeat if

  • You need real-time analytics.
  • You also want audience insights.
Chartbeat review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Chartbeat or Muck Rack better?
Neither clearly leads. Chartbeat starts at $1000/month and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartbeat or Muck Rack?
Chartbeat starts at $1000/month and Muck Rack at On request.
Does Chartbeat or Muck Rack run on more platforms?
Chartbeat runs on Web. Muck Rack runs on Web, Browser-extension.
What is Chartbeat best used for?
Chartbeat is most often used for publisher analytics. Of those, publisher analytics is not what Muck Rack is typically brought in for.
What can Chartbeat do that Muck Rack cannot?
Chartbeat covers Real-time analytics, Audience insights, Content metrics, Traffic tracking. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Google Analytics, Web support.
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