News & Media · head to head
Muck Rack vs Prowly
Prowly
News & Media
PR software to tell your story and track results
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Muck Rack no pricing is published, and every quote is prepared individually; Prowly the vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered
- They diverge on capability: Muck Rack covers Journalist profiles, Prowly covers Press release builder.
Where they differ
Only the attributes on which Muck Rack and Prowly actually diverge.
Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (News & Media).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Muck Rack
- Journalist profiles
- Media monitoring
- Pitching platform
- Coverage reporting
- Salesforce
- CRM systems
- Browser-extension support
Only in Prowly
- Press release builder
- Online newsroom
- Email pitching
- Coverage tracking
- Semrush
- Zapier
Both cover
- Media database
- Slack
- Google Analytics
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Muck Rack
- Finding and pitching journalists from a media databasenot Prowly
- Monitoring coverage and measuring PR resultsnot Prowly
Prowly
- Media outreachnot Muck Rack
- Press release creationnot Muck Rack
- Journalist discoverynot Muck Rack
- PR measurementnot Muck Rack
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Muck Rack
- No pricing is published, and every quote is prepared individually
- Cost depends on user count, so a growing PR team pays more for the same database
- Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included
Prowly
- The vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered
Pricing, plan by plan
Muck Rack
On request- ProFree
- Media database
- Media monitoring
- Pitching tools
- EnterpriseFree
- All Pro features
- Team management
- SSO integration
Prowly
On request- Essential$369/month
- Media database
- Press release creator
- Online newsroom
- Professional$589/month
- All Essential features
- Coverage tracking
- Advanced analytics
- EnterpriseFree
- Unlimited features
- API access
- Custom integrations
Which should you pick?
Choose Muck Rack if
- You need journalist profiles.
- You work on Web, Browser-extension.
- You also want media monitoring.
Questions people ask
- Is Muck Rack or Prowly better?
- Neither clearly leads. Muck Rack starts at On request and Prowly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Muck Rack or Prowly?
- Muck Rack starts at On request and Prowly at On request.
- Does Muck Rack or Prowly run on more platforms?
- Muck Rack runs on Web, Browser-extension. Prowly runs on Web.
- What is Muck Rack best used for?
- Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Prowly is typically brought in for.
- What can Muck Rack do that Prowly cannot?
- Muck Rack covers Journalist profiles, Media monitoring, Pitching platform, Coverage reporting. Prowly covers Press release builder, Online newsroom, Email pitching, Coverage tracking. Both handle Media database, Slack, Google Analytics, Web support.