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Muck Rack vs Prowly

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
Prowly logo

Prowly

News

PR software to tell your story and track results

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; Prowly no pricing published on the website
  • They diverge on capability: Muck Rack covers Journalist profiles, Prowly covers Press release builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and Prowly actually diverge.

Attributes where Muck Rack and Prowly differ
AttributeMuck RackProwly
PlatformsWeb, Browser-extensionWeb
Founded20092013

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Salesforce
  • CRM systems
  • Browser-extension support

Only in Prowly

  • Press release builder
  • Online newsroom
  • Email pitching
  • Coverage tracking
  • Semrush
  • Zapier

Both cover

  • Media database
  • Slack
  • Google Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot Prowly
  • Monitoring coverage and measuring PR resultsnot Prowly

Prowly

  • Media outreachnot Muck Rack
  • Press release creationnot Muck Rack
  • Journalist discoverynot Muck Rack
  • PR measurementnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Prowly

  • No pricing published on the website
  • Pricing tiers and costs must be requested through signup or sales inquiry

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Prowly

On request
  • Essential$369/month
    • Media database
    • Press release creator
    • Online newsroom
  • Professional$589/month
    • All Essential features
    • Coverage tracking
    • Advanced analytics
  • EnterpriseFree
    • Unlimited features
    • API access
    • Custom integrations

Which should you pick?

Choose Muck Rack if

  • You need journalist profiles.
  • You work on Web, Browser-extension.
  • You also want media monitoring.
Muck Rack review

Choose Prowly if

  • You need press release builder.
  • You also want online newsroom.
Prowly review

Questions people ask

Is Muck Rack or Prowly better?
Neither clearly leads. Muck Rack starts at On request and Prowly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or Prowly?
Muck Rack starts at On request and Prowly at On request.
Does Muck Rack or Prowly run on more platforms?
Muck Rack runs on Web, Browser-extension. Prowly runs on Web.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Prowly is typically brought in for.
What can Muck Rack do that Prowly cannot?
Muck Rack covers Journalist profiles, Media monitoring, Pitching platform, Coverage reporting. Prowly covers Press release builder, Online newsroom, Email pitching, Coverage tracking. Both handle Media database, Slack, Google Analytics, Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Prowly: How much does Prowly cost?

Prowly does not display pricing on its website. Users must sign up for the platform or contact the sales team to learn about available plans and pricing.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Prowly: What payment model does Prowly use?

The pricing page references plan selection but does not display available tiers, pricing models, or billing options. Contact Prowly sales for details on subscription or usage-based pricing.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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