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Brandwatch
Consumer intelligence and influencer analytics
As of 30 August 2026, Brandwatch's pricing is not published; the vendor quotes on request. Brandwatch is a digital consumer intelligence platform that provides social listening, influencer identification, and brand analytics for enterprise marketing t. Softwr lists it under Social Media. Brandwatch is made by Brandwatch (Cision), launched in 2007, available on Web, API.
Overview
What Brandwatch does
Brandwatch is a digital consumer intelligence platform that provides social listening, influencer identification, and brand analytics for enterprise marketing teams.
What people use it for
- Consumer intelligence and market research
- Social media management at scale
- Influencer marketing campaign management
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Brandwatch.
- No pricing is published for any solution or tier
- No cost driver, minimum or contract length is stated on the pricing page
- The only route to a figure is scheduling a demo
Cross-shopped
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Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
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Pricing
What Brandwatch costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Consumer Research
On request
- Social listening
- Consumer insights
- Trend analysis
- Custom dashboards
Social Media Management
On request
- Publishing
- Engagement
- Analytics
- Team collaboration
Capabilities
Features
Social listening
Consumer research
Influencer identification
Image analysis
Trend detection
Audience insights
Crisis alerts
Custom reporting
Hootsuite
Integration with Hootsuite
Salesforce
Integration with Salesforce
Tableau
Integration with Tableau
Power BI
Integration with Power BI
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Brandwatch cost?
Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing
SourceDoes Brandwatch offer different pricing for different products?
Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing
SourceBehind it
Who makes Brandwatch
- Company
- Brandwatch (Cision)
- Based in
- Brighton, UK
Keep looking
Where to go from Brandwatch
- Brandwatch alternativesEvery product people weigh against it
- Brandwatch pricingPlans, floors and what the tiers exclude
- Brandwatch badgesWhich rules it meets, and the figure behind each
- All Social Media softwareThe full category
- Best Social Media softwareThe shortlist, and how it was cut
Best Social Media software for
Compare Brandwatch with
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- Synthesio
- Awario
- YouScan
- Mention
- Brand24
- Determ
- Rival IQ
- Runway
- Sprinklr
- Midjourney
- DALL-E
- Loomly
- Metricool
- Tumblr
- X
- BeReal
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Softwr does not host reviews and shows no star rating for Brandwatch, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Brandwatch
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Brandwatch pricing
Every tier, and where the cost actually lands
Compare Brandwatch
Put it head to head with anything we hold
Brandwatch badge
Its rating, and an embed for your own site
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quote
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