Software · head to head
Brandwatch vs Runway
Brandwatch
Software
Consumer intelligence and influencer analytics
- From
- On request
- Rated
- -
The short version
- Only Runway has a free tier, so it costs nothing to try first.
- Each has a real cost: Brandwatch no pricing is published for any solution or tier; Runway the free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
- They diverge on capability: Brandwatch covers Social listening, Runway covers Gen-2 video generation.
Where they differ
Only the attributes on which Brandwatch and Runway actually diverge.
| Attribute | Brandwatch | Runway |
|---|---|---|
| Starting price | On request | Free |
| Free tier | No | Yes |
| Platforms | Web, Api | Web |
| Founded | 2007 | 2018 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Brandwatch
- Social listening
- Consumer research
- Influencer identification
- Image analysis
- Trend detection
- Audience insights
- Crisis alerts
- Custom reporting
Only in Runway
- Gen-2 video generation
- Green screen
- Inpainting
- Super resolution
- Motion tracking
- Adobe Premiere
- Final Cut Pro
- API access
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Brandwatch
- Social listening and brand monitoring across social platformsnot Runway
- Analysing consumer conversation and sentiment at scalenot Runway
Runway
- Generating video clips from text or image promptsnot Brandwatch
- Extending or editing existing footage with generative modelsnot Brandwatch
- Removing objects and backgrounds from videonot Brandwatch
- Storyboarding and previsualisation for productionnot Brandwatch
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Brandwatch
- No pricing is published for any solution or tier
- No cost driver, minimum or contract length is stated on the pricing page
- The only route to a figure is scheduling a demo
Runway
- The free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
- Outputs carry a watermark until the Standard plan at $12 a month
- Everything is metered in credits, and Gen-4.5 video costs 60 credits per 5 seconds, so a Standard plan covers roughly 125 short videos a year
- Only the Max plan at $76 a month rolls unused credits over, and only for one month
- The free tier gives a selection of models rather than the full set
Pricing, plan by plan
Brandwatch
On request- Consumer Research$undefined/month
- Social listening
- Consumer insights
- Trend analysis
- Social Media Management$undefined/month
- Publishing
- Engagement
- Analytics
Runway
Free- FreeFree
- 125 credits
- Basic tools
- 720p exports
- Standard$12/month
- 625 credits/month
- Gen-2 access
- 4K exports
- Pro$28/month
- 2250 credits/month
- All tools
- Priority processing
- Unlimited$76/month
- Unlimited generations
- Custom models
- API access
Which should you pick?
Choose Brandwatch if
- You need social listening.
- You work on Web, Api.
- You also want consumer research.
Choose Runway if
- You need gen-2 video generation.
- You want to start without paying.
- You also want green screen.
Questions people ask
- Is Brandwatch or Runway better?
- Neither clearly leads. Brandwatch starts at On request and Runway at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Brandwatch or Runway?
- Runway has a free tier; the other does not. Paid plans start at On request for Brandwatch and Free for Runway.
- Does Brandwatch or Runway run on more platforms?
- Brandwatch runs on Web, Api. Runway runs on Web.
- Can I use Runway for free?
- Yes. Runway has a free tier, so you can try it without paying. Brandwatch starts at On request.
- What is Brandwatch best used for?
- Brandwatch is most often used for social listening and brand monitoring across social platforms, analysing consumer conversation and sentiment at scale. Of those, social listening and brand monitoring across social platforms and analysing consumer conversation and sentiment at scale are not what Runway is typically brought in for.
- What can Brandwatch do that Runway cannot?
- Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis. Runway covers Gen-2 video generation, Green screen, Inpainting, Super resolution. Both handle Web support.