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Google News vs Muck Rack

Google News logo

Google News

Software

Comprehensive news coverage powered by Google

From
Free
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

Software

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google News has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google News google News is free with no paid tier at all; there is no subscription to compare, and Google monetises it through advertising and Showcase partnerships rather than a user fee; Muck Rack no pricing is published, and every quote is prepared individually
  • They diverge on capability: Google News covers AI-powered curation, Muck Rack covers Media database.

Where they differ

Only the attributes on which Google News and Muck Rack actually diverge.

Attributes where Google News and Muck Rack differ
AttributeGoogle NewsMuck Rack
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, Browser-extension
Founded19982009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google News

  • AI-powered curation
  • Full coverage
  • Local news
  • Topic following
  • Newsstand
  • Google account
  • Google Assistant
  • Chrome

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google News

  • News consumptionnot Muck Rack
  • Topic trackingnot Muck Rack
  • Local newsnot Muck Rack
  • Researchnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Google News
  • Monitoring coverage and measuring PR resultsnot Google News

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google News

  • Google News is free with no paid tier at all; there is no subscription to compare, and Google monetises it through advertising and Showcase partnerships rather than a user fee

Muck Rack

  • No pricing is published, and every quote is prepared individually
  • Cost depends on user count, so a growing PR team pays more for the same database
  • Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included

Pricing, plan by plan

Google News

Free
  • FreeFree
    • Personalized news feed
    • Full coverage feature
    • Local news

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Google News if

  • You need ai-powered curation.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want full coverage.
Google News review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Google News or Muck Rack better?
Neither clearly leads. Google News starts at Free and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google News or Muck Rack?
Google News has a free tier; the other does not. Paid plans start at Free for Google News and On request for Muck Rack.
Does Google News or Muck Rack run on more platforms?
Google News runs on Web, Ios, Android. Muck Rack runs on Web, Browser-extension.
Can I use Google News for free?
Yes. Google News has a free tier, so you can try it without paying. Muck Rack starts at On request.
What is Google News best used for?
Google News is most often used for news consumption, topic tracking, local news, research. Of those, news consumption and topic tracking are not what Muck Rack is typically brought in for.
What can Google News do that Muck Rack cannot?
Google News covers AI-powered curation, Full coverage, Local news, Topic following. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Web support.
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Related pages

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