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Social Media · head to head

Brandwatch vs Determ

Brandwatch logo

Brandwatch

Social Media

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite
Determ logo

Determ

Social Media

Media monitoring and PR intelligence with published European pricing and unlimited users on every plan

From
€99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brandwatch no pricing is published for any solution or tier; Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
  • They diverge on capability: Brandwatch covers Social listening, Determ covers Real-time mention alerts.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brandwatch and Determ actually diverge.

Attributes where Brandwatch and Determ differ
AttributeBrandwatchDeterm
Starting priceOn request€99/month
Pricing modelsubscriptionPer month by topic and mention volume
PlatformsWeb, ApiWeb, iOS, Android
Founded2007Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandwatch

  • Social listening
  • Consumer research
  • Image analysis
  • Trend detection
  • Audience insights
  • Custom reporting
  • Hootsuite
  • Salesforce

Only in Determ

  • Real-time mention alerts
  • Unlimited keywords
  • Sentiment analysis
  • Boolean query builder
  • Reporting and exports
  • Mentions API

Both cover

  • Influencer identification
  • Crisis alerts

What people use each for

The jobs each tool is most often brought in to do.

Brandwatch

  • Consumer intelligence and market researchnot Determ
  • Social media management at scalenot Determ
  • Influencer marketing campaign managementnot Determ

Determ

  • A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot Brandwatch
  • A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot Brandwatch
  • A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot Brandwatch
  • A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot Brandwatch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Determ

  • There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
  • Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
  • Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
  • Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
  • It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.

Pricing, plan by plan

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Determ

€99/month
  • Focus$99/month
    • 1 topic
    • 1,000 mentions per month
    • Unlimited keywords
  • Expand$299/month
    • 5 topics
    • 5,000 mentions per month
    • Unlimited keywords
  • Command$499/month
    • 10 topics
    • 10,000 mentions per month
    • Unlimited keywords
  • Custom$undefined/year
    • Custom topic and mention volumes
    • Enterprise onboarding
    • Quoted individually

Which should you pick?

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Choose Determ if

  • You need real-time mention alerts.
  • You work on Web, iOS, Android.
  • You also want unlimited keywords.
Determ review

Questions people ask

Is Brandwatch or Determ better?
Neither clearly leads. Brandwatch starts at On request and Determ at €99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandwatch or Determ?
Brandwatch starts at On request and Determ at €99/month.
Does Brandwatch or Determ run on more platforms?
Brandwatch runs on Web, Api. Determ runs on Web, iOS, Android.
What is Brandwatch best used for?
Brandwatch is most often used for consumer intelligence and market research, social media management at scale, influencer marketing campaign management. Of those, consumer intelligence and market research and social media management at scale are not what Determ is typically brought in for.
What can Brandwatch do that Determ cannot?
Brandwatch covers Social listening, Consumer research, Image analysis, Trend detection. Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Boolean query builder. Both handle Influencer identification, Crisis alerts.

Answered from the vendors’ own pages

Brandwatch: How much does Brandwatch cost?

Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing

Source
Determ: Is Determ the same as Mediatoolkit?

Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.

Brandwatch: Does Brandwatch offer different pricing for different products?

Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing

Source
Determ: How are users charged?

They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.

Determ: Does it monitor print or broadcast?

No. Online and social only.

Determ: What happens if I exceed my mention limit?

You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.

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