Is Determ or Muck Rack better?

Neither clearly leads. Determ starts at €99/month and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Determ or Muck Rack?

Determ starts at €99/month and Muck Rack at On request.

Does Determ or Muck Rack run on more platforms?

Determ runs on Web, iOS, Android. Muck Rack runs on Web, Browser-extension.

What is Determ best used for?

Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what Muck Rack is typically brought in for.

What can Determ do that Muck Rack cannot?

Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Influencer identification. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform.

Social Media · head to head

Determ vs Muck Rack

Determ

Social Media

Media monitoring and PR intelligence with published European pricing and unlimited users on every plan

From: €99/month
Rated: -

Full review Website

Muck Rack

News

The new standard in PR software

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
They diverge on capability: Determ covers Real-time mention alerts, Muck Rack covers Media database.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Determ and Muck Rack actually diverge.

Attributes where Determ and Muck Rack differ
Attribute	Determ	Muck Rack
Starting price	€99/month	On request
Pricing model	Per month by topic and mention volume	subscription
Platforms	Web, iOS, Android	Web, Browser-extension
Category	Social Media	News
Founded	Unknown	2009

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Determ

Real-time mention alerts
Unlimited keywords
Sentiment analysis
Influencer identification
Boolean query builder
Reporting and exports
Mentions API
Crisis alerts

Only in Muck Rack

Media database
Journalist profiles
Media monitoring
Pitching platform
Coverage reporting
Slack
Salesforce
Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Determ

A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot Muck Rack
A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot Muck Rack
A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot Muck Rack
A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot Muck Rack

Muck Rack

Finding and pitching journalists from a media databasenot Determ
Monitoring coverage and measuring PR resultsnot Determ

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Determ

There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.

Muck Rack

No specific prices published; all pricing is based on customized proposals based on team size and user count
Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Determ

€99/month

Focus$99/month
- 1 topic
- 1,000 mentions per month
- Unlimited keywords
Expand$299/month
- 5 topics
- 5,000 mentions per month
- Unlimited keywords
Command$499/month
- 10 topics
- 10,000 mentions per month
- Unlimited keywords
Custom$undefined/year
- Custom topic and mention volumes
- Enterprise onboarding
- Quoted individually

Muck Rack

On request

ProFree
- Media database
- Media monitoring
- Pitching tools
EnterpriseFree
- All Pro features
- Team management
- SSO integration

Which should you pick?

Choose Determ if

You need real-time mention alerts.
You work on Web, iOS, Android.
You also want unlimited keywords.

Determ review

Choose Muck Rack if

You need media database.
You work on Web, Browser-extension.
You also want journalist profiles.

Muck Rack review

Questions people ask

Is Determ or Muck Rack better?: Neither clearly leads. Determ starts at €99/month and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Determ or Muck Rack?: Determ starts at €99/month and Muck Rack at On request.
Does Determ or Muck Rack run on more platforms?: Determ runs on Web, iOS, Android. Muck Rack runs on Web, Browser-extension.
What is Determ best used for?: Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what Muck Rack is typically brought in for.
What can Determ do that Muck Rack cannot?: Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Influencer identification. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform.

Answered from the vendors’ own pages

Determ: Is Determ the same as Mediatoolkit?

Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source

Determ: How are users charged?

They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.

Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source

Determ: Does it monitor print or broadcast?

No. Online and social only.

Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source

Determ: What happens if I exceed my mention limit?

You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.

Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source

Determ vs Muck Rack

Determ

Muck Rack

The short version

Where they differ

What each one covers

Only in Determ

Only in Muck Rack

What people use each for

Determ

Muck Rack

Where each one falls short

Determ

Muck Rack

Pricing, plan by plan

Determ

Muck Rack

Which should you pick?

Choose Determ if

Choose Muck Rack if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Determ

More on Muck Rack

Keep looking

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