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Social Media · head to head

Brand24 vs Brandwatch

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Brandwatch logo

Brandwatch

Social Media

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Brandwatch no pricing is published for any solution or tier
  • They diverge on capability: Brand24 covers Mention monitoring, Brandwatch covers Social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Brandwatch actually diverge.

Attributes where Brand24 and Brandwatch differ
AttributeBrand24Brandwatch
Starting price$199/monthOn request
Pricing modelPer month by mention volumesubscription
PlatformsWeb, iOS, AndroidWeb, Api
FoundedUnknown2007

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Brandwatch

  • Social listening
  • Consumer research
  • Influencer identification
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Brandwatch
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Brandwatch
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Brandwatch
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Brandwatch

Brandwatch

  • Consumer intelligence and market researchnot Brand24
  • Social media management at scalenot Brand24
  • Influencer marketing campaign managementnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Questions people ask

Is Brand24 or Brandwatch better?
Neither clearly leads. Brand24 starts at $199/month and Brandwatch at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Brandwatch?
Brand24 starts at $199/month and Brandwatch at On request.
Does Brand24 or Brandwatch run on more platforms?
Brand24 runs on Web, iOS, Android. Brandwatch runs on Web, Api.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Brandwatch is typically brought in for.
What can Brand24 do that Brandwatch cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Brandwatch: How much does Brandwatch cost?

Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Brandwatch: Does Brandwatch offer different pricing for different products?

Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

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