Software · head to head
Agility PR Solutions vs Muck Rack
Agility PR Solutions
Software
Media intelligence that drives PR success
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Agility PR Solutions pricing is not published; Muck Rack no pricing is published, and every quote is prepared individually
- They diverge on capability: Agility PR Solutions covers PR analytics, Muck Rack covers Journalist profiles.
Where they differ
Only the attributes on which Agility PR Solutions and Muck Rack actually diverge.
| Attribute | Agility PR Solutions | Muck Rack |
|---|---|---|
| Platforms | Web | Web, Browser-extension |
| Founded | 2003 | 2009 |
Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Agility PR Solutions
- PR analytics
- Report builder
- Journalist outreach
- Microsoft Teams
Only in Muck Rack
- Journalist profiles
- Pitching platform
- Coverage reporting
- Salesforce
- Google Analytics
- Browser-extension support
Both cover
- Media monitoring
- Media database
- Slack
- CRM systems
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Agility PR Solutions
- Media monitoring across traditional and digital coveragenot Muck Rack
- Journalist targeting and pitch personalisationnot Muck Rack
- Social listening for trends and sentimentnot Muck Rack
- Crisis monitoring and executive briefingsnot Muck Rack
- Press release distribution through the newswirenot Muck Rack
Muck Rack
- Finding and pitching journalists from a media databasenot Agility PR Solutions
- Monitoring coverage and measuring PR resultsnot Agility PR Solutions
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Agility PR Solutions
- Pricing is not published
- Newswire distribution is a separate service alongside the monitoring platform rather than part of it
Muck Rack
- No pricing is published, and every quote is prepared individually
- Cost depends on user count, so a growing PR team pays more for the same database
- Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included
Pricing, plan by plan
Agility PR Solutions
On request- Media MonitoringFree
- News monitoring
- Social listening
- Alerts
- Media DatabaseFree
- Journalist contacts
- Media lists
- Pitching tools
- Complete SuiteFree
- All features
- Advanced analytics
- API access
Muck Rack
On request- ProFree
- Media database
- Media monitoring
- Pitching tools
- EnterpriseFree
- All Pro features
- Team management
- SSO integration
Which should you pick?
Choose Agility PR Solutions if
- You need pr analytics.
- You also want report builder.
Choose Muck Rack if
- You need journalist profiles.
- You work on Web, Browser-extension.
- You also want pitching platform.
Questions people ask
- Is Agility PR Solutions or Muck Rack better?
- Neither clearly leads. Agility PR Solutions starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Agility PR Solutions or Muck Rack?
- Agility PR Solutions starts at On request and Muck Rack at On request.
- Does Agility PR Solutions or Muck Rack run on more platforms?
- Agility PR Solutions runs on Web. Muck Rack runs on Web, Browser-extension.
- What is Agility PR Solutions best used for?
- Agility PR Solutions is most often used for media monitoring across traditional and digital coverage, journalist targeting and pitch personalisation, social listening for trends and sentiment, crisis monitoring and executive briefings. Of those, media monitoring across traditional and digital coverage and journalist targeting and pitch personalisation are not what Muck Rack is typically brought in for.
- What can Agility PR Solutions do that Muck Rack cannot?
- Agility PR Solutions covers PR analytics, Report builder, Journalist outreach, Microsoft Teams. Muck Rack covers Journalist profiles, Pitching platform, Coverage reporting, Salesforce. Both handle Media monitoring, Media database, Slack, CRM systems.