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Agility PR Solutions vs Muck Rack

Agility PR Solutions logo

Agility PR Solutions

News

Media intelligence that drives PR success

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Agility PR Solutions no published pricing tiers; customizable pricing requires direct sales consultation; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: Agility PR Solutions covers PR analytics, Muck Rack covers Journalist profiles.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Agility PR Solutions and Muck Rack actually diverge.

Attributes where Agility PR Solutions and Muck Rack differ
AttributeAgility PR SolutionsMuck Rack
PlatformsWebWeb, Browser-extension
Founded20032009

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agility PR Solutions

  • PR analytics
  • Report builder
  • Journalist outreach
  • Microsoft Teams

Only in Muck Rack

  • Journalist profiles
  • Pitching platform
  • Coverage reporting
  • Salesforce
  • Google Analytics
  • Browser-extension support

Both cover

  • Media monitoring
  • Media database
  • Slack
  • CRM systems
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Agility PR Solutions

  • Media monitoring across traditional and digital coveragenot Muck Rack
  • Journalist targeting and pitch personalisationnot Muck Rack
  • Social listening for trends and sentimentnot Muck Rack
  • Crisis monitoring and executive briefingsnot Muck Rack
  • Press release distribution through the newswirenot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Agility PR Solutions
  • Monitoring coverage and measuring PR resultsnot Agility PR Solutions

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agility PR Solutions

  • No published pricing tiers; customizable pricing requires direct sales consultation
  • Standard annual billing but company claims ability to accommodate other frequencies without published rates
  • Pricing depends on solution package selection (Media Relations, Monitoring, Intelligence, Social Listening, Managed Services) with no transparency on how combinations affect cost

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Agility PR Solutions

On request
  • Media MonitoringFree
    • News monitoring
    • Social listening
    • Alerts
  • Media DatabaseFree
    • Journalist contacts
    • Media lists
    • Pitching tools
  • Complete SuiteFree
    • All features
    • Advanced analytics
    • API access

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Agility PR Solutions if

  • You need pr analytics.
  • You also want report builder.
Agility PR Solutions review

Choose Muck Rack if

  • You need journalist profiles.
  • You work on Web, Browser-extension.
  • You also want pitching platform.
Muck Rack review

Questions people ask

Is Agility PR Solutions or Muck Rack better?
Neither clearly leads. Agility PR Solutions starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agility PR Solutions or Muck Rack?
Agility PR Solutions starts at On request and Muck Rack at On request.
Does Agility PR Solutions or Muck Rack run on more platforms?
Agility PR Solutions runs on Web. Muck Rack runs on Web, Browser-extension.
What is Agility PR Solutions best used for?
Agility PR Solutions is most often used for media monitoring across traditional and digital coverage, journalist targeting and pitch personalisation, social listening for trends and sentiment, crisis monitoring and executive briefings. Of those, media monitoring across traditional and digital coverage and journalist targeting and pitch personalisation are not what Muck Rack is typically brought in for.
What can Agility PR Solutions do that Muck Rack cannot?
Agility PR Solutions covers PR analytics, Report builder, Journalist outreach, Microsoft Teams. Muck Rack covers Journalist profiles, Pitching platform, Coverage reporting, Salesforce. Both handle Media monitoring, Media database, Slack, CRM systems.

Answered from the vendors’ own pages

Agility PR Solutions: What is Agility PR's pricing model?

Agility PR Solutions offers customized pricing based on specific business needs. The company assesses requirements and recommends appropriate packages. Standard billing is annual, though the company indicates other frequencies can be accommodated (rates not published).

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Agility PR Solutions: What billing currencies does Agility PR accept?

Agility PR Solutions accepts billing in USD, CAD, and GBP. Pricing varies by currency and is customized based on package selection and business requirements.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Agility PR Solutions: What solutions are available from Agility PR?

Agility PR offers Media Relations, Media Monitoring, Media Intelligence, Social Listening, Managed Services, and additional services like Newswire Distribution and Custom Reports. Solutions can be purchased individually or as part of an all-in-one platform.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Agility PR Solutions: Do all Agility PR plans include account management and training?

Yes, all plans include unlimited user onboarding training, platform support via phone/email/chat, and a dedicated account manager across PR Teams and PR Agencies solutions.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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