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Social Media · head to head

Brand24 vs Later

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Later logo

Later

Social Media

Visual social media scheduling and analytics

From
$18.75/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Later every published price is the yearly rate; there is no free plan, only a 14 day trial
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Later actually diverge.

Attributes where Brand24 and Later differ
AttributeBrand24Later
Starting price$199/month$18.75/month
Pricing modelPer month by mention volumesubscription
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Later

Nothing recorded that Brand24 does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Later
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Later
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Later
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Later

Later

  • Scheduling social posts across up to 8 profiles on the entry plannot Brand24
  • Running social for multiple brands using separate social setsnot Brand24
  • Reviewing up to two years of social analytics on the Scale plannot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Later

  • Every published price is the yearly rate; there is no free plan, only a 14 day trial
  • The Starter plan caps posting at 30 posts per profile per month, which is roughly one a day
  • Analytics history is tiered: 3 months on Starter, 1 year on Growth, 2 years on Scale
  • Extra users cost $3.75 per month each on top of the plan's included seats

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Later

$18.75/month
  • Starter$18.75/month
    • Billed yearly
    • 1 social set of 8 profiles
    • 1 user
  • Growth$37.5/month
    • Billed yearly
    • 2 social sets of 16 profiles
    • 2 users
  • Scale$82.5/month
    • Billed yearly
    • 6 social sets of 48 profiles
    • 4 users

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Later if

Nothing in the data separates Later from Brand24 on the points above - pick on price and on how each one feels to use.

Later review

Questions people ask

Is Brand24 or Later better?
Neither clearly leads. Brand24 starts at $199/month and Later at $18.75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Later?
Brand24 starts at $199/month and Later at $18.75/month.
Does Brand24 or Later run on more platforms?
Brand24 runs on Web, iOS, Android. Later runs on Web.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Later is typically brought in for.
What can Brand24 do that Later cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Later: How much does Later cost?

Later publishes three plans, all priced billed yearly: Starter at $18.75 per month, Growth at $37.50 and Scale at $82.50. Annual billing is advertised as 25% off, described as 3 months free.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Later: Does Later have a free plan?

No. Later offers a 14 day free trial on all plans, but there is no permanently free tier. The trial is the only entry point below the $18.75 per month Starter plan.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Later: How many social profiles does Later include?

Starter includes 1 social set covering 8 profiles, Growth includes 2 sets covering 16, and Scale includes 6 sets covering 48. Extra social sets are $11.25 per month each.

Source
Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

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