Social Media · pricing
Later pricing
Later publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 29 August 2026, Later pricing is $18.75/month across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- $18.75/month
- Model
- Subscription
- Tiers
- 3
- Free tier
- Not on record
Later plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Starter | $18.75/month | 6 | Entry tier |
| Growth | $37.5/month | 6 | +$18.75/month, 5 more features |
| Scale | $82.5/month | 6 | +$45/month, 5 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Starter
$18.75/monthThe entry tier. It covers billed yearly, 1 social set of 8 profiles, 1 user, 30 posts per profile per month, 5 ai credits per month, analytics up to 3 months.
Growth
$37.5/monthOver Starter, this tier adds:
- 2 social sets of 16 profiles
- 2 users
- 180 posts per profile per month
- 50 AI credits per month
- Analytics up to 1 year
Scale
$82.5/monthOver Growth, this tier adds:
- 6 social sets of 48 profiles
- 4 users
- Unlimited posts per profile
- 100 AI credits per month
- Analytics up to 2 years
How that compares in Social Media
Across the 4 social media tools in this directory that publish a starting price, the median entry point is $169/month. Later starts at $18.75/month, which puts it below the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Later (this page) | $18.75/month | subscription | - | |
| X | Free | Free to use, paid X Premium tiers and metered developer API | - | vs Later |
| Free | Free, funded entirely by targeted advertising | - | vs Later | |
| Free | Free for users, advertising revenue from businesses | - | vs Later | |
| Tumblr | Free | Free to use, optional ad-free subscription and paid post promotion | - | vs Later |
| Awario | $29/month | Per month by mention volume | - | vs Later |
| Determ | €99/month | Per month by topic and mention volume | - | vs Later |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Later badges page.
Before you pay for Later
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between $18.75/month and $82.5/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Later against the tools that do have one before committing.
Later runs on not recorded. The full record is on the Later review, and the rest of the category is under best social media tools.
Later pricing questions
- How much does Later cost?
- Later publishes 3 tiers, from $18.75/month for Starter up to $82.5/month for Scale. The cheapest paid tier is $18.75/month.
- Does Later have a free plan?
- Not on the record we hold: Later is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Starter and Growth on Later?
- Growth costs $37.5/month against $18.75/month, and adds 2 social sets of 16 profiles, 2 users, 180 posts per profile per month, 50 ai credits per month.
- Is the Scale plan on Later worth it?
- That depends entirely on whether you need what it adds, which on the published record is 6 social sets of 48 profiles, 4 users, unlimited posts per profile, 100 ai credits per month. It costs $82.5/month against $18.75/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Later expensive for a social media tool?
- It starts below the middle of its category. Across the 4 social media tools in this directory that publish a starting price, the median entry point is $169/month; Later starts at $18.75/month.
- Which social media tools can I use without paying?
- 4 of the 8 social media tools listed alongside Later have a free tier: X, Facebook, Pinterest, Tumblr.
- What am I actually paying for with Later?
- The record we hold does not itemise what each tier includes beyond the plan names and prices. The Later review carries whatever feature detail is available.
- Does Later charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Later prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Later against before paying?
- The closest social media tools in this directory are X, Facebook, Pinterest, Tumblr. Each has a side-by-side comparison with Later covering price, platforms and features.