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Social Media · head to head

Brand24 vs Loomly

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Loomly logo

Loomly

Social Media

Brand success platform for social media collaboration

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Loomly starter plan limited to 12 social accounts and 3 users
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Loomly actually diverge.

Attributes where Brand24 and Loomly differ
AttributeBrand24Loomly
Starting price$199/month$49/month
Pricing modelPer month by mention volumesubscription
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Loomly

Nothing recorded that Brand24 does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Loomly
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Loomly
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Loomly
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Loomly

Loomly

  • Social media scheduling and managementnot Brand24
  • Multi-channel social content planningnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Loomly

  • Starter plan limited to 12 social accounts and 3 users
  • Starter plan lacks custom branding and calendar 2FA enforcement
  • Monthly billing has higher per-month cost than yearly; yearly requires 12-month commitment
  • No free trial or free version available

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Loomly

$49/month
  • Starter$65/month
    • 12 social accounts
    • 3 users
    • Unlimited calendars
  • Beyond$332/month
    • 60 social accounts
    • Unlimited users
    • Unlimited calendars

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Loomly if

Nothing in the data separates Loomly from Brand24 on the points above - pick on price and on how each one feels to use.

Loomly review

Questions people ask

Is Brand24 or Loomly better?
Neither clearly leads. Brand24 starts at $199/month and Loomly at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Loomly?
Brand24 starts at $199/month and Loomly at $49/month.
Does Brand24 or Loomly run on more platforms?
Brand24 runs on Web, iOS, Android. Loomly runs on Web.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Loomly is typically brought in for.
What can Brand24 do that Loomly cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Loomly: How much does Loomly cost?

Loomly costs $65 per month on Starter plan or $332 per month on Beyond plan. Yearly billing saves 25% ($49 per month for Starter, $249 per month for Beyond). There is no free version.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Loomly: What is the difference between Loomly's Starter and Beyond plans?

Starter includes 12 social accounts and 3 users. Beyond includes 60 social accounts, unlimited users, custom branding, custom roles, hashtag manager, and calendar 2FA enforcement. Beyond also doubles the AI monthly usage cap and social listening queries from 2 to 5 per month.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Loomly: Does Loomly offer an Enterprise plan?

Yes, Loomly offers an Enterprise plan with 61+ social accounts, unlimited users, and unlimited calendars. Enterprise pricing is custom and based on business needs.

Source
Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Loomly: Can I cancel Loomly at any time?

Monthly plan subscribers can cancel anytime with no penalty. Yearly plans are locked in for 12 months without early termination options.

Source
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