Social Media · alternatives
Alternatives to Brand24
21 social media tools sit alongside Brand24 in this directory. Below is what separates each from Brand24 on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 21
- With a free tier
- 7
- Cheaper to start
- 9
- Brand24 starts at
- $199/month
Why people look past Brand24
Only what the record supports. Each point below is a figure on the Brand24 entry measured against the tools listed beside it.
It costs more than the category median
Brand24 starts at $199/month. Across the 12 social media tools listed beside it that publish a price, the median entry point is $29/month.
There is no free tier
The record for Brand24 carries no free tier, so evaluating it means paying first. 7 of the 21 alternatives below can be used without paying.
Cost climbs steeply across the tiers
Brand24 publishes 5 tiers, from $199/month up to On request. Teams that outgrow the entry plan can find the next rung a large step, the Brand24 pricing page breaks each one down.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Real-time media monitoring made simple
- Can be used without paying; Brand24 cannot.
- Sold on a freemium model rather than Per month by mention volume.
- 4 tiers to Brand24's 5.
Consumer intelligence to accelerate your brand
- Sold on a subscription model rather than Per month by mention volume.
- 3 tiers to Brand24's 5.
Consumer intelligence and influencer analytics
- Sold on a subscription model rather than Per month by mention volume.
- 2 tiers to Brand24's 5.
Media intelligence and social listening platform
- Starts $14801 a year dearer, at $15000/year.
- 2 tiers to Brand24's 5.
The renamed and restructured Twitter, now merged into Elon Musks xAI, with paid verification and metered API access
- Can be used without paying; Brand24 cannot.
- Sold on a Free to use, paid X Premium tiers and metered developer API model rather than Per month by mention volume.
- 3 tiers to Brand24's 5.
Visual discovery and bookmarking platform monetised through advertising and shopping links, run as an independent public company
- Can be used without paying; Brand24 cannot.
- Sold on a Free for users, advertising revenue from businesses model rather than Per month by mention volume.
- 1 tier to Brand24's 5.
Every Brand24 alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Brand24 (this page) | $199/month | Per month by mention volume | 5 | |
| MentionIf you want a similar monitoring scope and prefer its alerting and publishing workflow | Free | Freemium | 4 | vs Brand24 |
| TalkwalkerIf you need deeper historical data, image recognition and enterprise-grade coverage and can absorb a quoted contract | On request | Subscription | 3 | vs Brand24 |
| BrandwatchIf consumer research depth and audience segmentation matter more than published, predictable pricing | On request | Subscription | 2 | vs Brand24 |
| MeltwaterIf PR and earned media measurement is the primary job rather than social listening | $15000/year | - | 2 | vs Brand24 |
| X | Free | Free to use, paid X Premium tiers and metered developer API | 3 | vs Brand24 |
| Free | Free for users, advertising revenue from businesses | 1 | vs Brand24 | |
| Tumblr | Free | Free to use, optional ad-free subscription and paid post promotion | 2 | vs Brand24 |
| Free | Free, funded entirely by targeted advertising | 1 | vs Brand24 | |
| Tailwind | Free, then $11.99/month | Subscription | 4 | vs Brand24 |
| Metricool | Free, then $20/month | Freemium | 3 | vs Brand24 |
| YouScan | $499/month | Per month by mention volume and search topics | 2 | vs Brand24 |
| Synthesio | On request | Quote | 1 | vs Brand24 |
| Rival IQ | $239/month | Per month by tracked company count | 3 | vs Brand24 |
| Statusbrew | $69/month | Per user per month | 4 | vs Brand24 |
| Determ | €99/month | Per month by topic and mention volume | 4 | vs Brand24 |
| Awario | $29/month | Per month by mention volume | 3 | vs Brand24 |
| Khoros | On request | Quote | 1 | vs Brand24 |
| Sked Social | $24/month | Subscription | 4 | vs Brand24 |
| Planoly | $14/month | Subscription | 3 | vs Brand24 |
| SocialBee | $29/month | Subscription | 3 | vs Brand24 |
| Sendible | $1/month | Subscription | 5 | vs Brand24 |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Brand24 badges page.
Cheaper ways to solve the same problem
Cheaper than Brand24 (9)
Entry price under Brand24's $199/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
- Tailwind , Free, then $11.99/month
- Metricool , Free, then $20/month
- Statusbrew , $69/month
- Determ , €99/month
- Awario , $29/month
- Sked Social , $24/month
- Planoly , $14/month
- SocialBee , $29/month
What you would be giving up
Brand24 is most often brought in for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Brand24 is broadly right and the question is cost, the Brand24 pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Social Media category lists everything the directory holds, and best social media tools ranks them.
Brand24 runs on web, ios, android. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Brand24 alternatives
- What are the main alternatives to Brand24?
- 21 other social media tools are listed in this directory, led by Mention, Talkwalker, Brandwatch, Meltwater. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Brand24?
- 7 of the alternatives listed here can be used without paying: Mention, X, Pinterest, Tumblr, Facebook.
- Is there a cheaper alternative to Brand24?
- Yes. 9 of the alternatives below start under Brand24's $199/month: Tailwind at Free, then $11.99/month, Metricool at Free, then $20/month, Statusbrew at $69/month, Determ at €99/month.
- Why do people look for an alternative to Brand24?
- On the figures on record, 3 things stand out: it costs more than the category median; there is no free tier; cost climbs steeply across the tiers. Each is set out with the numbers behind it above.
- What would I give up by switching from Brand24?
- Brand24 is most often brought in for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Brand24?
- None of the social media tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Brand24 alternatives chosen?
- They are the tools filed in the same category, Social Media, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Brand24 against one of these directly?
- Every alternative below has a side-by-side page against Brand24 covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every social media tool?
- No. It covers what this directory holds in the Social Media category, 21 tools beside Brand24. The category page lists the rest of the catalogue as it grows.