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Social Media · head to head

Brand24 vs Runway

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Runway logo

Runway

Social Media

AI-powered creative tools for video and images

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Runway has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Runway the free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
  • They diverge on capability: Brand24 covers Mention monitoring, Runway covers Gen-2 video generation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Runway actually diverge.

Attributes where Brand24 and Runway differ
AttributeBrand24Runway
Starting price$199/monthFree
Pricing modelPer month by mention volumesubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
FoundedUnknown2018

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Runway

  • Gen-2 video generation
  • Green screen
  • Inpainting
  • Super resolution
  • Motion tracking
  • Adobe Premiere
  • Final Cut Pro
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Runway
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Runway
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Runway
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Runway

Runway

  • Generating video clips from text or image promptsnot Brand24
  • Extending or editing existing footage with generative modelsnot Brand24
  • Removing objects and backgrounds from videonot Brand24
  • Storyboarding and previsualisation for productionnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Runway

  • The free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
  • Outputs carry a watermark until the Standard plan at $12 a month
  • Everything is metered in credits, and Gen-4.5 video costs 60 credits per 5 seconds, so a Standard plan covers roughly 125 short videos a year
  • Only the Max plan at $76 a month rolls unused credits over, and only for one month
  • The free tier gives a selection of models rather than the full set

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Runway

Free
  • FreeFree
    • 125 credits
    • Basic tools
    • 720p exports
  • Standard$12/month
    • 625 credits/month
    • Gen-2 access
    • 4K exports
  • Pro$28/month
    • 2250 credits/month
    • All tools
    • Priority processing
  • Unlimited$76/month
    • Unlimited generations
    • Custom models
    • API access

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Runway if

  • You need gen-2 video generation.
  • You want to start without paying.
  • You also want green screen.
Runway review

Questions people ask

Is Brand24 or Runway better?
Neither clearly leads. Brand24 starts at $199/month and Runway at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Runway?
Runway has a free tier; the other does not. Paid plans start at $199/month for Brand24 and Free for Runway.
Does Brand24 or Runway run on more platforms?
Brand24 runs on Web, iOS, Android. Runway runs on Web.
Can I use Runway for free?
Yes. Runway has a free tier, so you can try it without paying. Brand24 starts at $199/month.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Runway is typically brought in for.
What can Brand24 do that Runway cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Runway covers Gen-2 video generation, Green screen, Inpainting, Super resolution.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Runway: How much does Runway cost?

Runway publishes four tiers on annual billing: Standard at $12 per month, Pro at $28 and Max at $76, against monthly rates of $15, $35 and $95. Enterprise is quoted. Annual billing is advertised as 20% off.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Runway: Does Runway have a free plan?

Yes. The free plan costs nothing and includes 125 one time credits to explore the AI tools, plus 5GB of asset storage. The credits are one time rather than monthly.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Runway: How many credits does each Runway plan include?

Standard includes 625 credits a month, Pro includes 2,250 and Max includes 9,500. Only Max offers credit rollover, and it rolls over for one month.

Source
Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Runway: When do I need Runway Pro rather than Standard?

Pro adds custom voices for lip sync, raises storage to 500GB and gives access to the best models, on top of Standard's AI image and video models, 4K upscaling and watermark free output.

Source
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