Brand24vs
Mention
Mention: If you want a similar monitoring scope and prefer its alerting and publishing workflow
Brand24
Social listening and media monitoring with published prices and a hard cap on mentions per month
As of 31 August 2026, Brand24 starts at $199/month. One of the few listening tools that publishes its full price list, from 199 to 599 US dollars a month on annual billing. Softwr lists it under Social Media. Brand24 is made by Brand24 S.A., available on Web, iOS, Android.
Overview
What Brand24 does
Brand24 monitors mentions of keywords across social networks, news sites, blogs, forums, podcasts, newsletters and review sites, with sentiment analysis, influencer scoring, reach estimates and alerting. It also sells an AI visibility module that tracks how a brand appears in answers from large language model assistants, which is a newer requirement most listening vendors have only recently added. The reason it appears on shortlists that otherwise contain Brandwatch and Talkwalker is transparency. Brand24 publishes every tier: Individual at 199 US dollars per month billed annually with 3 keywords and 2,000 mentions, Team at 299 with 7 keywords and 10,000 mentions, Pro at 399 with 12 keywords and 40,000 mentions, Business at 599 with 25 keywords and 100,000 mentions, and Enterprise from 1,499 per year upward on custom terms. Monthly billing adds roughly 50 to 100 dollars per tier. Every plan above Individual has unlimited users, which is genuinely unusual and makes it cheap to give a whole team read access. The structural constraint is the mention quota, and it is the thing that decides whether Brand24 fits. Quotas are per project and per month. A brand with a common name, a viral incident, or a category term as a keyword can burn 40,000 mentions in a fortnight, at which point collection halts and the data for the rest of the month simply does not exist. It cannot be backfilled. Buyers should estimate real mention volume before choosing a tier, not after.
What people use it for
- A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract
- A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard logins
- A small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving
- A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Brand24.
- Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
- Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
- Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
- Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
- Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.
Cross-shopped
What people choose instead of Brand24
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Brand24vsTalkwalker
Talkwalker: If you need deeper historical data, image recognition and enterprise-grade coverage and can absorb a quoted contract
- Brand24vsBrandwatch
Brandwatch: If consumer research depth and audience segmentation matter more than published, predictable pricing
- Brand24vsMeltwater
Meltwater: If PR and earned media measurement is the primary job rather than social listening
Pricing
What Brand24 costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Individual
$199 /mo
- 3 keywords
- 2,000 mentions per month
- 1 user
- AI sentiment analysis
- Email alerts
- 249 per month billed monthly
Team
$299 /mo
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Chat support
- 349 per month billed monthly
Pro
$399 /mo
- 12 keywords
- 40,000 mentions per month
- Unlimited users
- Real-time updates
- Lightning search
- AI Brand Assistant
Business
$599 /mo
- 25 keywords
- 100,000 mentions per month
- Unlimited users
- Advanced reports
- AI Insights on 5 projects
- Unlimited AI topics
Enterprise
On request
- Custom keywords and mention volume
- AI visibility module for LLM answers
- Unlimited AI insights and topics
- Dedicated consulting
- From 1,499 per year, quoted
Capabilities
Features
Mention monitoring
Collects mentions across social, news, blogs, forums, podcasts, newsletters and reviews
Sentiment analysis
Classifies mentions as positive, negative or neutral with filtering by sentiment
AI Brand Assistant
Question-and-answer interface over collected mentions on Pro and above
AI Insights
Generated summaries of what changed in a project, limited by project count per tier
Influencer scoring
Ranks accounts mentioning the brand by estimated reach and influence
AI visibility module
Tracks how the brand is represented in large language model answers, on Enterprise
Alerting and reports
Storm alerts on mention spikes plus scheduled PDF and white-label reports
Lightning search
Faster historical search across the collected mention set on Pro and above
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What happens when I hit the mention limit?
Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.
Does it include historical data?
Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.
How many users can I add?
Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.
Is monthly billing worth it?
It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.
Keep looking
Where to go from Brand24
- Brand24 alternativesEvery product people weigh against it
- Brand24 pricingPlans, floors and what the tiers exclude
- Brand24 badgesWhich rules it meets, and the figure behind each
- All Social Media softwareThe full category
- Best Social Media softwareThe shortlist, and how it was cut
Best Social Media software for
Compare Brand24 with
- Mention
- Talkwalker
- Brandwatch
- Awario
- YouScan
- Determ
- Rival IQ
- Synthesio
- Agorapulse
- Runway
- Midjourney
- DALL-E
- Statusbrew
- Sprinklr
- Loomly
- Metricool
- YouScan
- Synthesio
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Softwr does not host reviews and shows no star rating for Brand24, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Brand24
Brand24 alternatives
What people switch to, and what they give up
Brand24 pricing
Every tier, and where the cost actually lands
Compare Brand24
Put it head to head with anything we hold
Brand24 badge
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