Softwr

Social Media · head to head

Brand24 vs Khoros

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Khoros logo

Khoros

Social Media

Enterprise social media management and branded community platform, now owned by IgniteTech

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Khoros igniteTech, part of ESW Capital, acquired Khoros in May 2025 and around 116 staff were made redundant within weeks, and ESW has a documented pattern of running acquired software on minimal cost bases, so support responsiveness and roadmap delivery are legitimate contract-negotiation issues rather than theoretical risks.
  • They diverge on capability: Brand24 covers Mention monitoring, Khoros covers Branded communities.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Khoros actually diverge.

Attributes where Brand24 and Khoros differ
AttributeBrand24Khoros
Starting price$199/monthOn request
Pricing modelPer month by mention volumequote
PlatformsWeb, iOS, AndroidWeb, iOS, Android, API

Identical on both: free tier (No), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Khoros

  • Branded communities
  • Community gamification
  • Social publishing
  • Social customer care
  • Moderation tooling
  • Listening and analytics
  • Aurora and Iris AI
  • Knowledge deflection

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Khoros
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Khoros
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Khoros
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Khoros

Khoros

  • A telecommunications operator that wants a public support community whose accepted answers measurably deflect contact centre volumenot Brand24
  • A consumer brand consolidating a dozen regional social accounts under one publishing approval workflow with regional role permissionsnot Brand24
  • A games publisher running player forums where moderation load and volunteer moderator tooling matter more than publishing featuresnot Brand24
  • A bank that needs social service messages tracked against the same SLA framework as its email and chat queuesnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Khoros

  • IgniteTech, part of ESW Capital, acquired Khoros in May 2025 and around 116 staff were made redundant within weeks, and ESW has a documented pattern of running acquired software on minimal cost bases, so support responsiveness and roadmap delivery are legitimate contract-negotiation issues rather than theoretical risks.
  • Community migration is genuinely hard: moving years of threads, accepted solutions, member reputation and SEO-bearing URLs off Khoros later is a project measured in quarters, which makes the switching cost far higher than the annual licence suggests.
  • Pricing is not published and the platform is sold on annual enterprise contracts with substantial implementation and design services, so the first-year cost is materially higher than the recurring licence and hard to benchmark.
  • The publishing and listening side inherited from Spredfast has been outpaced by dedicated social suites, so social-first teams frequently find themselves keeping a second tool for scheduling and analytics and paying for overlapping capability.
  • The product is the result of merging two large codebases and has now changed private-equity owner twice, and reviewers consistently report that community administration and social management still feel like separate systems sharing a login rather than one product.
  • Khoros Community Classic is being sunset in favour of the new Aurora AI community platform, so existing customers face a forced migration of an already hard-to-move asset, on the acquirer timetable rather than their own.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Khoros

On request
  • Khoros$undefined/year
    • Branded communities
    • Social publishing and governance
    • Social customer care queue

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Khoros if

  • You need branded communities.
  • You work on Web, iOS, Android, API.
  • You also want community gamification.
Khoros review

Questions people ask

Is Brand24 or Khoros better?
Neither clearly leads. Brand24 starts at $199/month and Khoros at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Khoros?
Brand24 starts at $199/month and Khoros at On request.
Does Brand24 or Khoros run on more platforms?
Brand24 runs on Web, iOS, Android. Khoros runs on Web, iOS, Android, API.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Khoros is typically brought in for.
What can Brand24 do that Khoros cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Khoros covers Branded communities, Community gamification, Social publishing, Social customer care.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Khoros: Who owns Khoros now?

IgniteTech, an ESW Capital company, acquired Khoros on 27 May 2025. Vista Equity Partners, which created Khoros by merging Lithium and Spredfast, is no longer the owner.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Khoros: Why does the website say khoros.ai?

The company moved its corporate domain from khoros.com to khoros.ai as part of an AI-first relaunch under IgniteTech, centred on its Aurora and Iris AI capabilities.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Khoros: Is pricing published?

No. Khoros quotes privately on annual enterprise contracts, and implementation services are a significant separate cost.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Khoros: Should the ownership change affect my decision?

It should affect your contract. Ask for written roadmap commitments, named support staffing and exit or data-export terms before signing a multi-year community deal.

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