Softwr

Social Media · head to head

Brand24 vs Shapr

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
S

Shapr

Social Media

Networking made human

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Shapr has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Shapr the Internet Archive's capture of Shapr's homepage on 1 January 2021 stated 'Sign up for free' with no paid tier mentioned, describing a machine-learning matching algorithm that suggests 15 relevant people to meet each day.
  • They diverge on capability: Brand24 covers Mention monitoring, Shapr covers Swipe-Based Matching.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Brand24 and Shapr actually diverge.

Attributes where Brand24 and Shapr differ
AttributeBrand24Shapr
Starting price$199/monthFree
Pricing modelPer month by mention volumefreemium
Free tierNoYes
PlatformsWeb, iOS, AndroidIos, Android
FoundedUnknown2015

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Shapr

  • Swipe-Based Matching
  • Daily Suggestions
  • Goal-Based Networking
  • Messaging
  • LinkedIn Integration
  • Location-Based
  • LinkedIn
  • Ios support

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Shapr
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Shapr
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Shapr
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Shapr

Shapr

No use cases recorded yet. See the Shapr review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Shapr

  • The Internet Archive's capture of Shapr's homepage on 1 January 2021 stated 'Sign up for free' with no paid tier mentioned, describing a machine-learning matching algorithm that suggests 15 relevant people to meet each day.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Shapr

Free
  • FreeFree
    • Daily Profiles
    • Messaging
    • Swipe Matching
  • Premium$19.99/month
    • Unlimited Swipes
    • See Who Viewed
    • Priority Profiles

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Shapr if

  • You need swipe-based matching.
  • You want to start without paying.
  • You work on Ios, Android.
  • You also want daily suggestions.
Shapr review

Questions people ask

Is Brand24 or Shapr better?
Neither clearly leads. Brand24 starts at $199/month and Shapr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Shapr?
Shapr has a free tier; the other does not. Paid plans start at $199/month for Brand24 and Free for Shapr.
Does Brand24 or Shapr run on more platforms?
Brand24 runs on Web, iOS, Android. Shapr runs on Ios, Android.
Can I use Shapr for free?
Yes. Shapr has a free tier, so you can try it without paying. Brand24 starts at $199/month.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Shapr is typically brought in for.
What can Brand24 do that Shapr cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Shapr covers Swipe-Based Matching, Daily Suggestions, Goal-Based Networking, Messaging.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

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