Social Media · pricing
Brand24 pricing
Brand24 publishes 5 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 31 August 2026, Brand24 pricing is $199/month across 5 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- $199/month
- Model
- Per month by mention volume
- Tiers
- 5
- Free tier
- Not on record
Brand24 plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Individual | $199/month | 6 | Entry tier |
| Team | $299/month | 5 | +$100/month, 5 more features |
| Pro | $399/month | 8 | +$100/month, 7 more features |
| Business | $599/month | 8 | +$200/month, 7 more features |
| Enterprise | On request | 5 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Individual
$199/monthThe entry tier. It covers 3 keywords, 2,000 mentions per month, 1 user, ai sentiment analysis, email alerts, 249 per month billed monthly.
Team
$299/monthOver Individual, this tier adds:
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Chat support
- 349 per month billed monthly
Pro
$399/monthOver Team, this tier adds:
- 12 keywords
- 40,000 mentions per month
- Real-time updates
- Lightning search
- AI Brand Assistant
- AI Insights on 2 projects
- 499 per month billed monthly
Business
$599/monthOver Pro, this tier adds:
- 25 keywords
- 100,000 mentions per month
- Advanced reports
- AI Insights on 5 projects
- Unlimited AI topics
- Client success lead
- 699 per month billed monthly
Enterprise
On requestOver Business, this tier adds:
- Custom keywords and mention volume
- AI visibility module for LLM answers
- Unlimited AI insights and topics
- Dedicated consulting
- From 1,499 per year, quoted
What the product covers
The full Brand24 feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Mention monitoring
- Sentiment analysis
- AI Brand Assistant
- AI Insights
- Influencer scoring
- AI visibility module
- Alerting and reports
- Lightning search
People bring Brand24 in for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. If that is not the job you are buying for, the alternatives to Brand24 are worth a look before you commit to a tier.
How that compares in Social Media
Across the 4 social media tools in this directory that publish a starting price, the median entry point is $169/month. Brand24 starts at $199/month, which puts it above the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Brand24 (this page) | $199/month | Per month by mention volume | - | |
| X | Free | Free to use, paid X Premium tiers and metered developer API | - | vs Brand24 |
| Free | Free, funded entirely by targeted advertising | - | vs Brand24 | |
| Free | Free for users, advertising revenue from businesses | - | vs Brand24 | |
| Tumblr | Free | Free to use, optional ad-free subscription and paid post promotion | - | vs Brand24 |
| Awario | $29/month | Per month by mention volume | - | vs Brand24 |
| Determ | €99/month | Per month by topic and mention volume | - | vs Brand24 |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Brand24 badges page.
Before you pay for Brand24
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 5 tiers between $199/month and On request, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Brand24 against the tools that do have one before committing.
Brand24 runs on web, ios, android, and is published by Brand24 S.A. of Wroclaw, Poland. The full record is on the Brand24 review, and the rest of the category is under best social media tools.
Brand24 pricing questions
- How much does Brand24 cost?
- Brand24 publishes 5 tiers, from $199/month for Individual up to On request for Enterprise. The cheapest paid tier is $199/month.
- Does Brand24 have a free plan?
- Not on the record we hold: Brand24 is listed as Per month by mention volume. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Individual and Team on Brand24?
- Team costs $299/month against $199/month, and adds 7 keywords, 10,000 mentions per month, unlimited users, chat support.
- Is the Enterprise plan on Brand24 worth it?
- That depends entirely on whether you need what it adds, which on the published record is custom keywords and mention volume, ai visibility module for llm answers, unlimited ai insights and topics, dedicated consulting. It costs On request against $199/month for Individual. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Brand24 expensive for a social media tool?
- It starts above the middle of its category. Across the 4 social media tools in this directory that publish a starting price, the median entry point is $169/month; Brand24 starts at $199/month.
- Which social media tools can I use without paying?
- 4 of the 8 social media tools listed alongside Brand24 have a free tier: X, Facebook, Pinterest, Tumblr.
- What am I actually paying for with Brand24?
- The record lists 8 features across 1 area: other. In practice it is brought in for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving.
- Does Brand24 charge per user?
- The record carries a price and a billing period for each of its 5 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Brand24 prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Brand24 against before paying?
- The closest social media tools in this directory are X, Facebook, Pinterest, Tumblr. Each has a side-by-side comparison with Brand24 covering price, platforms and features.