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Later
Visual social media scheduling and analytics
As of 29 August 2026, Later starts at $18.75/month. Later is a social media management platform for planning, scheduling and analyzing content across Instagram, Facebook, TikTok, Threads, YouTube, Pinterest…. Softwr lists it under Social Media.
Overview
What Later does
Later is a social media management platform for planning, scheduling and analyzing content across Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat.
What people use it for
- Scheduling social posts across up to 8 profiles on the entry plan
- Running social for multiple brands using separate social sets
- Reviewing up to two years of social analytics on the Scale plan
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Later.
- Every published price is the yearly rate; there is no free plan, only a 14 day trial
- The Starter plan caps posting at 30 posts per profile per month, which is roughly one a day
- Analytics history is tiered: 3 months on Starter, 1 year on Growth, 2 years on Scale
- Extra users cost $3.75 per month each on top of the plan's included seats
Cross-shopped
What people choose instead of Later
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- LatervsSnapchat
Snapchat: The fastest way to share moments
- LatervsAgorapulse
Agorapulse: Social media management for scheduling, inbox and reporting
- LatervsLoomly
Loomly: Brand success platform for social media collaboration
Pricing
What Later costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
$18.75 /mo
- Billed yearly
- 1 social set of 8 profiles
- 1 user
- 30 posts per profile per month
- 5 AI credits per month
- Analytics up to 3 months
Growth
$37.5 /mo
- Billed yearly
- 2 social sets of 16 profiles
- 2 users
- 180 posts per profile per month
- 50 AI credits per month
- Analytics up to 1 year
Scale
$82.5 /mo
- Billed yearly
- 6 social sets of 48 profiles
- 4 users
- Unlimited posts per profile
- 100 AI credits per month
- Analytics up to 2 years
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Later cost?
Later publishes three plans, all priced billed yearly: Starter at $18.75 per month, Growth at $37.50 and Scale at $82.50. Annual billing is advertised as 25% off, described as 3 months free.
SourceDoes Later have a free plan?
No. Later offers a 14 day free trial on all plans, but there is no permanently free tier. The trial is the only entry point below the $18.75 per month Starter plan.
SourceHow many social profiles does Later include?
Starter includes 1 social set covering 8 profiles, Growth includes 2 sets covering 16, and Scale includes 6 sets covering 48. Extra social sets are $11.25 per month each.
SourceTimeline
Later over time
- Acquisition2025-01-03$250m
Later acquires Mavely
Source
Keep looking
Where to go from Later
- Later alternativesEvery product people weigh against it
- Later pricingPlans, floors and what the tiers exclude
- Later badgesWhich rules it meets, and the figure behind each
- All Social Media softwareThe full category
- Best Social Media softwareThe shortlist, and how it was cut
Best Social Media software for
Compare Later with
- Planoly
- Loomly
- Agorapulse
- SocialPilot
- Snapchat
- Metricool
- Sked Social
- Tailwind
- Brandwatch
- Talkwalker
- Determ
- Khoros
- Opus Clip
- Rival IQ
- Shapr
- SocialPilot
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Softwr does not host reviews and shows no star rating for Later, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Later
Later alternatives
What people switch to, and what they give up
Later pricing
Every tier, and where the cost actually lands
Compare Later
Put it head to head with anything we hold
Later badge
Its rating, and an embed for your own site
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